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"Explore everything", says scoopcamp's keynote-speaker Jeremy Gilbert (Washington Post)

At Hamburg's innovation-conference for media, scoopcamp, Jeremy Gilbert is going to deliver a keynote. Ahead of the event in September, we asked him to share some of his views on journalism.

He is Director of Strategic Initiatives at one of the world's leading media, the Washington Post: Jeremy Gilbert. His job is to identify, create, and execute digital products for the WaPo's users. At scoopcamp, the innovation-conference for media by nextMedia.Hamburg and dpa, he is going to deliever a keynote. As an appetizer ahead of the event, we asked him to complete some sentences on his job and journalism in general.

Being up to date in news seems pretty basic for journalists. But being into the latest technological trends…
– is as critical as keeping up to date with style or grammar rules. It’s an absolute requirement.

Virtual reality seems to be one of the global trends when it comes to storytelling. This hype...
– may be impossible to live up to, but the goal of storytellers is always immersion. New technologies, like virtual reality, help draw readers much more deeply into stories.

Telling a story about the Mars with virtual reality challenges…
– users’ notions about how far a story can carry them and how much agency a user should have as they experience a story.

But besides VR, another huge trend is publishing content where the users are – especially in social networks. A network, where every medium should publish their content, is…
– It is dangerous for news organizations to be too timid in exploring new channels and to make guesses about which external channels will be most successful. Explore everything.

Publishing native stories with Facebook’s Instant Articles feels…
– responsible. Doing what is best for its users is and will always be what is best for the new organization.

It’s well known that Jeff Bezos has spent money and time in “The Washington Post”, but that’s not everything. I really admire him for…
– his willingness give the newsroom complete freedom but to contribute with his immense technical acumen.

A story I would love to tell at the end of this year is…
– that The Post told the story of the 2016 US elections in a unique and complete way.

 

Join the scoopcamp on September 29th in Hamburg!

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