About us

our vision

The initiative believes that the development of successful digital business models at the interface of content and technology is the key to the media sector of the future. nextMedia.Hamburg focusses on actively promoting and accompanying digital transformation processes. In doing so, the initiative improves framework conditions for local businesses and contributes to the sustainable creation of jobs.

Hamburg in a digital shift

nextMedia.Hamburg is Hamburg’s regional initiative for the digital and media industries. It is jointly funded by the Senate of the Free and Hanseatic City of Hamburg, the Hamburg@work association, the HWF Hamburg Business Development Corporation, as well committed businesses and individuals.

nextMedia.Hamburg’s mission

In Hamburg, journalists, games developers, music artists and creative minds from the advertising industry are creating a versatile content culture. Content producers increasingly disseminate their content through digital formats – facilitated by innovative technologies, applications and forms of utilisation.

The nextMedia.Hamburg initiative sees itself as a driving force behind these innovations. As part of its role, the initiative is committed to expanding and supporting the regional network of the media and digital industries. This is especially true with regard to the development of new business models for securing and expanding Hamburg's position as a leading media location. To this end, nextMedia.Hamburg has defined three key areas of action aimed at promoting the strengths of the Hamburg Metropolitan Region and enhancing regional value creation:

our Team.

  • Service & support

    nextMedia.Hamburg targets all media professionals in Hamburg whose business models are changing or have changed due to the digital transformation – or whose business initially emerged from the digital transformation. Whether it is old economy or new economy – we build bridges between start-ups, small and medium-sized enterprises and decision-makers from the industry by providing cooperation projects, orientation seminars and contacts with potential business partners.

  • Publishing

    We accompany the process of digital transformation through various media channels: in addition to our website, which includes the nextMedia.Blog with guest contributions, interviews, features and event reports, we address trends and current issues from the digital media industry through our nextMedia.Kompass, various video formats as well as the digital magazine “Unified”. Our newsletters and our social media channels disseminate these activities and publications throughout the network.

  • Networking

    The City of Hamburg as well as dedicated businesses and institutions from the digital and media industries all work as one. This is not only true for joint projects, but also for face-to-face meetings. The initiative and the Hamburg@work association thus contribute to securing Hamburg’s economic future as a digital hub. After all, it is often people-to-people contacts that provide impetus for innovative business ideas.

Goals of nextMedia.Hamburg

nextMedia.Hamburg aims to improve framework conditions for the development of sustainable, innovative content business models in the digital economy. The initiative has set itself the goal of actively supporting companies in developing new business models, e.g. by improving networking opportunities for stakeholders and by providing fresh impetus for innovations and new projects.

nextMedia.Hamburg targets media professionals of all disciplines, ranging from start-ups and small and medium-sized enterprises to major players and corporations. All of these stakeholders are involved in business models for digital content (publishers, music, advertising, design, photography, film, games, social media, PR, radio and television). nextMedia.Hamburg is actively involved at these interfaces of content & technology.