Hamburg in a digital shift
nextMedia.Hamburg is Hamburg’s regional initiative for the digital and media industries. It is jointly funded by the Senate of the Free and Hanseatic City of Hamburg, the Hamburg@work association, the Hamburg Kreativ Gesellschaft, as well committed businesses and individuals.
In Hamburg, journalists, games developers, music artists and creative minds from the advertising industry are creating a versatile content culture. Content producers increasingly disseminate their content through digital formats – facilitated by innovative technologies, applications and forms of utilisation.
The nextMedia.Hamburg initiative sees itself as a driving force behind these innovations. As part of its role, the initiative is committed to expanding and supporting the regional network of the media and digital industries. This is especially true with regard to the development of new business models for securing and expanding Hamburg's position as a leading media location. To this end, nextMedia.Hamburg has defined three key areas of action aimed at promoting the strengths of the Hamburg Metropolitan Region and enhancing regional value creation: