Implementation, communications & sales
Once the business model has been defined, the corporate design decided and the business created, the founder moves on to the next step: business operations. The task now is to implement the business venture and to generate revenue with the relevant product or service. This process often begins with the development of a prototype, followed by a successful market entry. This is followed by active marketing and targeted customer contact to achieve the desired growth.
Depending on the industry and the product, strategic, targeted communication and marketing measures followed by active acquisition and sales are crucial to the success of a company.
Entrepreneurs Without Borders
The organisation implements projects in the fields of business start-ups, business consulting and training as well as education and parental advisory
Unternehmer ohne Grenzen (Entrepreneurs Without Borders)
Working group of immigrant entrepreneurs
The association offers information and advising services for entrepreneurs, in addition to a variety of continuing education options
Arbeitsgemeinschaft selbstständiger Migranten e. V. (Working Group of Immigrant Entrepreneurs)
A coherent communication and marketing strategy will lead to public attention – not only among potential clients and customers, but also among investors and disseminators. Even with a small marketing budget there are various cost-efficient ways for new enterprises to advertise themselves.
Participation in international fairs in Germany
Information on public funding that permits young innovative enterprises to exhibit at German and international trade fairs at reduced prices (Info on English site not the same as German one; best to contact Association of the German Trade Fair Industry)
Association of the German Trade Fair Industry
The successful implementation of a business idea requires not only a systematic communication and marketing strategy: continuous client acquisition is key when it comes to ensuring a lasting market presence and increasing sales, and thus revenue, in the long term.
The hei. coaching programme
In collaboration with the hei. business initiative, Hamburg’s Ministry for Economic Affairs, Transport and Innovation offers a dedicated coaching programme for entrepreneurs. The Free and Hanseatic City of Hamburg supports participating founders from Hamburg with a subsidy of €500.00 worth of seminar vouchers. (Please check with hei. for English offers)