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Hamburg is a hotspot in the German start-up scene. The strong and diversified economic structures as well as a lively start-up ecosystem provide a good basis for successfully implementing ideas. Many start-ups from Hamburg are now

well-established, internationally operating companies. It is also not without reason that internet giants such as Google, Facebook, Twitter, Hootsuite and Yelp have chosen Hamburg for their German headquarters.

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UNIVERSITIES

Over 100,000 students study at a total of 36 universities in the Hamburg Metropolitan Region, of which approx. ten percent come from abroad.

University courses on the subject of entrepreneur-ship, such as those offered at the inter-university start-up dock (TU Hamburg-Harburg), the Fresenius University in Hamburg, the Wedel University for Applied Science as well as the Leuphana University of Lüneburg combine academic knowledge with practical approaches for the successful implementation of start-up projects.

The educational programmes are also supplemented by numerous internationally renowned research institutions such as the Max Planck Institute or the DESY in Hamburg. The 10,000+ researchers are a major driver of innovation.

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Hamburg offers ideal conditions to not only reach, but also support branches, customers and projects within Germany and also on an international basis.

The port of Hamburg, one of the leading seaports world-wide, provides good access to the North and Baltic Seas via the Elbe. The city is also well connected to the rest of Europe using road and rail, and Hamburg Airport offers daily domestic, European and international flights to many destinations.

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It is no coincidence that Hamburg, whose municipal area consists of more than 16.7 percent of forests, recreational and green areas, was crowned European Green Capital in 2011. Numerous parks, the Elbe and the Alster as well as many smaller canals shape the image of the Hanseatic city.

Hamburg regularly occupies one of the top places for quality of life in comparative studies (e.g. Mercer 2014, XING 2013, YouGov 2013). The high attractiveness of the city draws in excellently trained professionals and facilitates employee recruitment.

Hamburg is a cultural city: Up to 6,000 events take place in the metropolitan region every month – from concerts to dramas, musicals, readings to exhibitions, sports events or festivals. There are more than 60 theatres, over 100 music clubs and around 60 museums in Hamburg. More than 10,000 self-employed artists live in the city.