Innovator Circle – Rethinking the Content Economy

Two days of exclusive sparring for the content industry

We bring innovation drivers into a trusting exchange, offer inspiring impulses and a framework for individual development.

At our Innovator Circle, you can make relevant contacts, gather lots of ideas for new business models and products, and get practical suggestions on how to successfully position yourself and your company for the future of the content economy.

Together with experts, we will prepare you for the current challenges of the content industry: What can content companies and the creator economy learn from each other? How can sustainable revenues be generated with digital products and services? How personalized and interactive does content have to be to turn users into enthusiastic fans? And much more.

The first edition of the Innovator Circle took place on March 24.-25, 2022.

Save the Date: The second edition of the Innovator Circle will take place on November 8-9, 2022.

The first Innovator Circle took place on March 24.-25., 2022.

The second edition of the Innovator Circle will take place on November 8-9, 2022 – stay tuned.

24.-25. March 2022


Innovation drivers from the content industry

Normal price:
850 € 
Reduced (For small businesses):
350 € 

The whole program will be run in German.

* All prices are gross (incl. VAT). Please contact us for the conditions of the reduced price.


This is what the first edition of the Innovator Circle offered:

Two days in an inspiring place and safe space where you can talk openly about your current challenges and expand your network with new, relevant contacts.

In peer sparrings, you exchange ideas about your challenges, give each other feedback, and learn new perspectives.

Cross-industry matchmaking, small groups (Circles) and professional moderation enable effective and trusting collaboration at eye level.

In interactive formats, renowned industry experts share exclusive insights and their hands-on experiences. In subsequent sparring sessions, they will provide you with concrete support for your questions and challenges.

To get in the mood, the participants met at the Apéro Warm-up on Wednesday, March 23, 5-7 pm, in the Überquell BrewPub. On March 24 and 25, they took part in an intensive and varied program of Circle sparrings, Ignite Talks, expert sparrings, reflection and much more. With a digital follow-up in their Circle one month later, they shared what they’ve learned and how they’ve applied it in practice.


Rethinking the Content Economy

Whether publisher, TV station, or digital agency – they all face the challenge of how to turn users into loyal fans and refinance digital content. In the first Innovator Circle, we worked together to find new answers to your current challenges. We looked at this topic from different perspectives:

Die fünf Themenbereiche des Innovator Circles: Business, Brands, Audience, Culture und Storytelling

How can we experiment with different revenue models? What alternatives are there to subscriptions and advertising? How can I integrate new sustainable revenue pillars? What potential lies in the use of cross-media platforms?

What can content companies and the creator economy learn from each other? How can I best position myself as a content brand in global competition? What potential do platforms like TikTok, games like Fortnite or the sandbox metaverse offer?

What channels and approaches are needed to turn users into dedicated fans? How and what data can help me learn more about my users? What opportunities are there in the Creator Economy for working with my audience?


How must the environment in the company be designed in order to successfully implement innovations? Which New Work methods have proven themselves in which context? How should organizations be structured in order to be able to react agilely and dynamically to changes?

Cross-media, interactive and immersive – what opportunities do developments like the metaverse offer? How can I develop formats for GenZ that are tailored to the target group? How can I prepare content for different platforms and uses as simply and precisely as possible?

These innovation drivers were on board:

The Innovator Circle is aimed at innovation drivers from various submarkets of the content industry – including publishing, marketing/agencies, games, moving images, audio and tech. Whether you are a COO, founder, business developer, product manager or marketing specialist – the main thing is that you are involved with innovation in your role. Through matchmaking, we also ensure that you meet people with whom you can exchange ideas at eye level.

Get to know some of the participants who took part in the first edition of the Innovator Circle: 

"As a young, growing company, how do you manage the multiple tasks and challenges in such a way that neither creativity nor innovation suffer - despite hectic day-to-day business and a lack of resources?"

Charlotte Richter-Kiewning

Founder and Managing Director, The Distriqt

"For a culture of innovation that puts emotions and needs above features. Whether in artificial intelligence or in VR/AR."

Felix Burger

Creative Innovation Director, Jung von Matt

"For true innovation, you need constant new impulses. Preferably from smart people outside your own bubble. From the Innovator Circle, I hope for an inspiring exchange with creative minds that helps me take a different look at current issues. Or even to ask completely new questions..."

Colin Hauer

Lead Strategic Projects Marketing Labs, Universal Music


The Innovator Circle is aimed at employees in content companies (e.g. publishing, marketing, audio, moving image, games, tech) who see themselves as innovation drivers in their company and feel the need to exchange ideas with others in a similar role about current challenges.

All company sizes are welcome, from start-ups to corporates, and your job title or department is irrelevant. The most important thing: Bring an open mindset and the willingness to talk about your current challenges in your Circle and at the same time give the others constructive feedback on their topics.

As an innovative employee, you are indispensable for the future of your company. To help you become even more effective in your work, we have developed the Innovator Circle based on intensive feedback discussions with the industry. The special feature of the concept is the mix of 

  • trustworthy sparring in your Circle with new, valuable perspectives
  • concrete implementation tips and insights from our experts
  • The exchange with 20-25 innovation drivers from the content industry, which also results in potential cooperations for your company.

We have summarized the most important facts for you and your boss in this factsheet.

Take enough time (approx. 15-20 min) to fill out the registration form carefully. Since you cannot save the form temporarily, we recommend that you first look at it completely or use the PDF template as a guide. After submitting the form, you will receive a registration confirmation from us. If you have any questions, we will contact you again.

Should the unexpected case occur (which we currently do not expect) that we cannot match you with a suitable Circle, we will contact you after the registration deadline on March 12 regarding a cancellation free of charge. After all, participation only makes sense for you if you get something out of the sparring.

A Circle is a fixed small group of 4-6 participants who come together in sparring sessions over the two days. The goal is to give each other feedback, learn from each other’s experiences and take away concrete approaches for their own work. These sessions are moderated by experienced coaches.

The highlight: We take care of the matchmaking of the Circles and thus ensure that you can work together with people from other submarkets who meet you at eye level, have similar challenges and yet bring in completely different perspectives.
You will receive a list of all participants one week before the Innovator Circle, so that you can already get an idea of which innovation drivers and companies are on board. You’ll find out who you’ll end up in a Circle with at the Apéro Warmup – a little suspense is a must. 

After the inspiring Ignite Talks, all experts of the respective day will take an hour in parallel to give the participants concrete tips on their challenges or to answer their questions. The whole thing takes place as a World Café, i.e. you rotate between three different experts during this time – you decide with whom you would like to engage in a more intensive exchange.

In the registration form, we ask you about specific challenges or topics that are currently on your mind. This can be a current project (e.g. the development of a new product), but also structural challenges such as agile working methods or stakeholder management, as well as specific questions on general topics (e.g. How do I address the target group of Gen Z? Which business models work particularly well for you? What potential do you see in the topic of blockchain?). You are also welcome to bring in different challenges – especially if it is thematically appropriate in your Circle.

What we won’t be doing: Further develop a concrete concept – the implementation of the learnings is your homework for afterwards.

As a public funding institution, we want to give everyone the chance to participate in the Innovator Circle – especially startups and small companies, for whom expensive training or conferences are often a major challenge. The reduced price of €350 gross therefore applies to all companies that are less than three years old or have fewer than 25 employees.

The first Innovator Circle took place in presence in the Alte Kleiderkasse in Hamburg-Altona. For the Apéro on 23.03. we met at the ÜberQuell BrewPub.

It has not yet been determined where the next Innovator Circle will be held.

Falls du noch offene Fragen hast, kannst du jederzeit ein unverbindliches Gespräch mit uns vereinbaren.


As program manager at nextMedia.Hamburg, Angelika is responsible for the Innovator Circle, Content Foresight and the Advisory Board. She studied Popular Music and Media in Paderborn and Systematic Musicology in Hamburg. Along the way, she gained experience in event management, project management consulting and promotion, and product management of digital solutions.

Angelika Wall

Program Manager
T +49 40 / 23 72 435 64

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