Prototyping Lab

How are innovative technologies changing the future of media? In the Prototyping Lab, we look for answers to these and similar questions. We match up companies willing to experiment with talented students from Hamburg universities and let them develop testable prototypes within just one semester. Keeping pace with the times, the teams in the lab work on technological challenges while receiving support from renowned industry experts.

You missed our VR Prototyping Lab in 2018? Here’s a recap:


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The next Prototyping Lab will take place in the winter of 2022.

Artficial Intelligence

October 2019 – January 2020


Bauer Xcel Media

Cigdem Aker


Workspace Funding

You want to develop your business idea without office costs in an innovative, network-driven environment? With our Workspace funding, startups and founders with a focus on content and technology receive a free workplace in our space in HafenCity.

Phase 1


Prototyping Lab 2021

The media industry is constantly changing, with technologies playing a major role. With the lab, our aim is to offer companies and talented students the opportunity to continuously shape and freely experiment with the digital future.


Phase 2


We are looking for organizations and individuals with expertise in technology who would like to serve as mentors, designing and overseeing the project with us. Interested? Contact us!

Phase 3


You are a media or digital company based in Hamburg? Then you have the opportunity to participate in the Prototyping Lab and have your own case created. The aim of the lab is to experiment with product and business ideas of the future through fresh perspectives offered by talented students. Contact us for further details.

  • Testable prototype
  • Contact to talented students
  • Employer branding
  • Knowledge transfer, new perspectives as well as agile working methods outside traditional structures
  • High media and event presence
  • Integration into a highly innovative community
Phase 4


We’re giving you the unique opportunity to experiment, develop ideas, and build a prototype in collaboration with mentors and innovative companies.

The lab will take place in the 2021 summer semester.

Apply now! Deadline ends on 28. March 2021.

  • Certified practical project (UHH Hamburg & HAW Hamburg
  • Prototyping Lab Grant
  • Personal contact to well-known companies
  • Chance to acquire new skills and know-how
  • References
Phase 5


The Prototyping Lab gets started:

At the kick-pff bar camp, students meet their contact persons from the companies, discuss initial project ideas, and form project teams.

How do new technologies change access to content? What new formats can emerge and how can one monetize them? The answers to these questions will be pursued by the project teams starting in April and ending in July 2021.

Phase 6


Time to get started!

After forming teams at the kick-off bar camp and developing initial ideas, the next step is to develop prototypes. We can’t wait tosee first results and will keep you posted.

Phase 7


We’re excited – In July 2021 we’ll be seeing the final prototypes.

In July 2021, the teams at the wrap-up will showcase what they’ve been worked on during the three month prototyping lab.

You can attend as a guest, but there are a limited number of seats. We look forward to seeing and hopefully inspiring you to partake in future Prototyping Labs – since the next Lab is around the corner!


Prototyping Lab 2020

What’s next? Get ready for Prototyping Lab 2020 – starting in the summer semester, with a new topic and new challenges.

© Emily Morter – unsplash 188019