This is
Our mission

Promoting media innovations – and making them visible

We are the regional initiative for the Hamburg media and digital scene. As a hub within Hamburg’s media ecosystem, our mission is to support the innovation-driven collaboration between media and digital companies, universities, their students, and local movers and makers. We believe in open innovation processes as a way to boost successful business ideas, entrepreneurial spirit, and knowledge acquisition.

Our goal is to further strengthen and expand Hamburg’s top position as a media city.

Hamburg – City of Content (PDF, 6.1 MB)

Hamburg: City of Content

It’s hard to find another city home to so many media companies of national and international significance. In addition to SPIEGEL, Gruner + Jahr, NDR, Warner Bros., thjnk, XING and Smaato, numerous global players such as Google, Snapchat and Facebook operate their German business from Hamburg.

The media, digital, and creative sectors are key industries for the city of Hamburg – and they play an important role in maintaining and developing social and cultural public discourse, far beyond the city.

Our crew

Nina Klaß has headed nextMedia.Hamburg since 2018. With a degree in business administration with a focus on marketing, media and organizational management, she worked for the SPIEGEL Group for several years. As Head of Digital Marketing, she was most recently responsible for the channel marketing of SPIEGEL's digital products as well as technology partnerships. She was also involved in the SPIEGEL Innovation Report, among other things. Nina is working on her doctorate on the topic of innovation and brand management and has worked as a lecturer at the University of Hamburg.

Nina Klaß

Head of nextMedia.Hamburg
T +49 40 / 879 7986 120

As a project manager, Nyasha Busse is the contact person for anything involving events and the nextMedia.Hamburg community. She studied social economics with a focus on public and non-profit management at the University of Hamburg as well as international media and entertainment management in The Hague. Before she found her way to nextMedia.Hamburg, Nyasha worked for numerous advertising agencies in Hamburg.

Nyasha Busse

Project Manager
T +49 40 / 879 7986 121

As a project manager, Bastian Springer is the contact person for anything involving innovation and communication. Bastian studied business psychology and digital media at the University of Lüneburg, as well as human factors at the Technical University of Berlin. For many years, he worked as a trained insurance specialist for Volkswagen Financial Services AG in various positions. Then, he gained start-up experience at an IT company in Hamburg, where he was responsible for marketing and PR. Most recently, he was innovation and product manager at a medium-sized digital spin-off. Given that Bastian is a passianate hobby cook, on weekends you might just bump into him and his food truck.

Bastian Springer

Project Manager Innovation Programs
T +49 40 / 879 7986 126

As a project assistant, Marc Eppler supports the innovation programs. Raised in the south of Germany, Marc first studied IberoCultura and history at the Albert Ludwigs University of Freiburg and the Universidad de Buenos Aires and then gained experience in journalism, marketing and cultural mediation in various positions. Most recently, he worked as a press and public relations officer for the Franco-German cultural TV channel ARTE in Strasbourg, France. Marc is currently completing a Master's in Culture and Media Management at the KMM Institute of the Hamburg University of Music & Theatre (HfMT). In his spare time, Marc can be found in the kitchen,with his head in a book or shooting pictures.

Marc Eppler

Project Assistant
T +49 40 / 879 7986 127

Selected partners and supporters

Our sponsor supports creatives with their up-to-date offers and promotes innovation as part of the “Cross-Innovation Hub” project.

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We have a long history with Hamburg@work. The club regularly hosts various network events. Read more
These industry experts volunteer their time to support us surrounding the topic of motion pictures. Read more

We have joined the series: At 12min.MEDIA, the city’s media innovators have their say.

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Together with dpa – and thanks to their impressive know-how – we organize the annual scoopcamp, a fresh program focused on the future of journalism.

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Our Prototyping Lab 2019 is supported by the VR experts from nextReality.Hamburg.

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Our partner promotes and supports innovative media start-ups from all over Europe.

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The one stop agency is the central point of contact when it comes to the topic of business development in Hamburg.

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We actively support the education offer of this university, and together we successfully organize hackathons.

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Developing sustainable solutions for societal challenges: this is the goal of the HAW. The university is a collaboration partner for our Prototyping Lab.

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Bringing together science and practice is good for innovation – that’s why UHH is our partner in the Prototyping Lab.

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