Our Mission

Promoting media innovations - and making them visible

We are the regional initiative for the Hamburg media and digital scene. As a hub within Hamburg’s media ecosystem, our mission is to support the innovation-driven collaboration between media and digital companies, universities, their students, and local movers and makers. We believe in open innovation processes as a way to boost successful business ideas, entrepreneurial spirit, and knowledge acquisition.

Our goal is to further strengthen and expand Hamburg’s top position as a media city.

Hamburg – City of Content (PDF, 6.1 MB)

Hamburg: City of Content

It’s hard to find another city home to so many media companies of national and international significance. In addition to SPIEGEL, Rocket Beans Entertainment, New Work SE, Jung von Matt and Online Marketing Rockstars, numerous global players such as Google, Snapchat, Facebook and Twitch operate their German business from Hamburg.

The media, digital, and creative sectors are key industries for the city of Hamburg – and they play an important role in maintaining and developing social and cultural public discourse, far beyond the city.

Our crew

Nina is the first point of contact for the diverse topics of the media and digital economy. Prior to that, Nina, who holds a doctorate in business administration, worked for the Spiegel Group for several years. As Head of Digital Marketing, she was most recently responsible for digital product and sales marketing management as well as technology cooperations. She implemented numerous digital projects and worked on setting up the group's innovation management. In the meantime, Nina taught at the University of Hamburg, consulted independently for companies and was an external assessor for the Google Digital News Innovation Fund. She is a panel member of the IFB's InnoFounder program as well as active on the advisory board of Social Media Week Hamburg and the advisory board of the Hamburg Media School's JIP.

Nina Klaß

Head of nextMedia.Hamburg
T +49 40 / 23 72 435 62

Paula is our Communications Manager. She studied media and communication sciences and politics at Martin Luther University in Halle (Saale) and worked part-time at a TV production company in Leipzig. She also gained experience in the fields of journalism, public relations and event management at various stations. She is currently completing her master's degree in journalism and communication science at the University of Hamburg.

Paula Lauterbach

Communications Manager
T +49 40 / 23 72 435 68

As program manager, Bruno is the contact person for the incubator Media Lift, Scout & Match, the Workspace Funding and the Journalism Camp. He studied political science and cultural studies in Leipzig as well as management, organization and culture at the University of St. Gallen. During his studies, he gained experience in public relations and marketing at a PR agency, Finanztip and the Executive School St. Gallen. After working for SAP and a digital agency, he most recently worked as an innovation scout for a Hamburg-based science platform.

Bruno Marks

Program Manager
T +49 40 / 23 72 435 67

As Community and Event Manager, Rouven is the contact person for the event area. He oversees nextMedia.Events such as the nextMedia.Sessions, event cooperations, the scoopcamp and the event community. He studied social economics with a focus on market-oriented management at the University of Hamburg and worked part-time in the music and audio sector. Most recently, he was involved in the business development of a multimedia project in the children and family sector and is also active as a musician in Hamburg.

Rouven Leonavicius

Community & Event Manager
T +49 40 / 23 72 435 61

Louisa is a communications and program manager at nextMedia. She is responsible for industry communications and the Storytelling Funding program. She studied sociology, political science and education in Munich and Freiburg. During and after her studies, she already gained experience in public relations and communications work, as well as in cross-media editorial work in documentary film production. Most recently, she led a media literacy project to support budding journalists at the Jugendpresse Deutschland e.V.

Louisa Zwenger

Communicatios Manager
T +49 40 / 23 72 435 63

Cigdem is the contact person for corporates at nextMedia.Hamburg. As program manager, she is responsible for the Innovator Circle, Storytelling Funding, Content Foresight and the Advisory Board. The trained media businesswoman studied Publishing at the HTWK Leipzig and Book Studies at the University of Mainz.After working for DIE ZEIT, Bookwire and Holtzbrinck ePublishing, she was most recently Manager Strategy & Innovation at the Börsenverein des Deutschen Buchhandels e. V. (German Publishers & Booksellers Association).

Cigdem Boom-Aker

Program Manager
T +49 40 / 23 72 435 60

Lara supports the team as a project assistant in the area of communication and is responsible for our website and for performance marketing. She studied media and communication studies and ethnology at the University of Hamburg. She is currently completing her master's degree in journalism and communication science. In addition to her studies, she worked in the area of online communication at Plan International and the foundation Stiftung Hilfe mit Plan for four years.

Lara Betz

Project assistant
T +49 40 / 23 72 435 66

KAI is the virtual influencer of nextMedia.Hamburg. Every week, KAI presents the latest news from the world of Artificial Intelligence and its applications in the content industry on nextMedia's social media channels. Her texts are generated by ChatGPT and then minimally curated by an editorial team to ensure that she always delivers the best quality.


Virtual influencer

Valentina supports the nextMedia.team in the areas of innovation management, events and communication. She is involved in the Innovator Circle and Scout & Match programmes, as well as in the organisation and implementation of the marketing campaign "Made it in Hamburg". As a part of her studies in the field of business administration, marketing and media management (B.A. Heilbronn University), she is now gaining all kinds of experience in the areas of content, tech, publishing and marketing in her practical semester. Previously, she already gained experience in post-production and event, project and office management at various stations.

Valentina Werr

Project assistant
T +49 40 / 23 72 435 69


We believe in an open innovation ecosystem – and facilitate cooperation together with these and other supporters:

Public stakeholders

Hamburg’s strong innovation infrastructure

Universities and Education

Connecting science and practice

Initiatives and associations

Visionaries, experts, networkers

Organizers & Events

Platforms for Hamburg innovations


Civil society innovation drivers

Jetzt für unseren Content & Tech Inkubator bewerben
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