This is
Our mission

Promoting media innovations – and making them visible

We are the regional initiative for the Hamburg media and digital scene. As a hub within Hamburg’s media ecosystem, our mission is to support the innovation-driven collaboration between media and digital companies, universities, their students, and local movers and makers. We believe in open innovation processes as a way to boost successful business ideas, entrepreneurial spirit, and knowledge acquisition.

Our goal is to further strengthen and expand Hamburg’s top position as a media city.

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Hamburg – City of Content (PDF, 6.1 MB)

Hamburg: City of Content

It’s hard to find another city home to so many media companies of national and international significance. In addition to SPIEGEL, Gruner + Jahr, NDR, Warner Bros., thjnk, XING and Smaato, numerous global players such as Google, Snapchat and Facebook operate their German business from Hamburg.

The media, digital, and creative sectors are key industries for the city of Hamburg – and they play an important role in maintaining and developing social and cultural public discourse, far beyond the city.

Hamburg's ecosystem

We work and think together with these and other companies, exploit innovation potential, design business models and shape the future of the media and digital economy in Hamburg – and beyond.

Our crew

Nina is the first point of contact for the diverse topics of the media and digital economy. Prior to that, Nina, who holds a doctorate in business administration, worked for the Spiegel Group for several years. As Head of Digital Marketing, she was most recently responsible for digital product and sales marketing management as well as technology cooperations. She implemented numerous digital projects and worked on setting up the group's innovation management. In the meantime, Nina taught at the University of Hamburg, consulted independently for companies and was an external assessor for the Google Digital News Innovation Fund. She is a panel member of the IFB's InnoFounder program as well as active on the advisory board of Social Media Week Hamburg and the advisory board of the Hamburg Media School's JIP.

Nina Klaß

Head of nextMedia.Hamburg
T +49 40 / 879 7986 120
Nina.Klass@nextmedia-hamburg.de

Cigdem is the contact person for the university network and young talents at nextMedia.Hamburg. As programm manager, she is responsible for the Prototyping Lab, nextMedia.Starter and nextMedia@Campus. The trained media businesswoman studied Publishing at the HTWK Leipzig and Book Studies at the University of Mainz.After working for DIE ZEIT, Bookwire and Holtzbrinck ePublishing, she was most recently Manager Strategy & Innovation at the Börsenverein des Deutschen Buchhandels e. V. (German Publishers & Booksellers Association).

Cigdem Aker

Program Manager
T +49 40 / 879 7986 121
Cigdem.Aker@nextmedia-hamburg.de

Paula is our Communications Manager. She studied media and communication sciences and politics at Martin Luther University in Halle (Saale) and worked part-time at a TV production company in Leipzig. She also gained experience in the fields of journalism, public relations and event management at various stations. She is currently completing her master's degree in journalism and communication science at the University of Hamburg.

Paula Lauterbach

Communications Manager
T +49 40 / 879 7986 123
Paula.Lauterbach@nextmedia-hamburg.de

Marc is responsible for the Partner Management of nextMedia.Hamburg, and as a program manager he is the contact person for Content Foresight. Marc studied Arts and Media Administration in Hamburg, and IberoCultura and History at the Albert Ludwigs University of Freiburg and the Universidad de Buenos Aires. He gained experience in journalism, marketing and cultural mediation in various positions. Most recently, he worked as a press and public relations officer for the Franco-German cultural TV channel ARTE in Strasbourg, France.

Marc Eppler

Partnership & Program Manager
T +49 40 / 879 7986 127
Marc.Eppler@nextmedia-hamburg.de

As a program manager, Bastian is the contact person for the MEDIA LIFT Incubator and the newTV Kongress. Bastian studied business psychology and digital media at the University of Lüneburg, as well as human factors at the Technical University of Berlin. For many years, he worked as a trained insurance specialist for Volkswagen Financial Services AG in various positions. Then, he gained start-up experience at an IT company in Hamburg, where he was responsible for marketing and PR. Most recently, he was innovation and product manager at a medium-sized digital spin-off. Given that Bastian is a passianate hobby cook, on weekends you might just bump into him and his food truck.

Bastian Springer

Program Manager
T +49 40 / 879 7986 126
Bastian.Springer@nextmedia-hamburg.de

Camila supports the team as a project assistant in the area of communication and is responsible for our website and for performance marketing. Born in Brazil, she gained experience at various stations - including journalism, content marketing and PR - during her studies in media and communication science and sociology at the University of Hamburg. Most recently, she worked for a communications agency. She is currently completing her master's degree in journalism and communication science.

Camila Weiss Franco

Project Assistent
T +49 040 / 2372 435 66
Camila.WeissFranco@nextmedia-hamburg.de

As Community and Marketing Manager, Rouven is the contact person for the nextMedia community, event collaborations and the nextMedia.Sessions. He studied social economics with a focus on market-oriented management at the University of Hamburg and worked part-time in the music and audio sector. Most recently, he was involved in the business development of a multimedia project in the children and family sector and is also active as a musician in Hamburg.

Rouven Leonavicius

Community & Marketing Manager
T +49 40 / 23 72 435 61
Rouven.Leonavicius@nextmedia-hamburg.de

Stella is project manager at nextMedia.Hamburg and contact person for the Beyond Platform Initiative project. After leaving the south of Germany, she studied media and communications management in Hamburg. During this time, she worked in agencies and most recently at Hamburg Startups. Here she was able to gain exciting insights into the startup and creative scene of the city of Hamburg.

Stella Frank

Project Manager
T +49 40 / 23 72 435 65
Stella.Frank@nextmedia-hamburg.de 

As program manager, Bruno is the contact person for the incubator Media Lift. He studied political science and cultural studies in Leipzig as well as management, organization and culture at the University of St. Gallen. During his studies, he gained experience in public relations and marketing at a PR agency, Finanztip and the Executive School St. Gallen. After working for SAP and a digital agency, he most recently worked as an innovation scout for a Hamburg-based science platform.

Bruno Marks

Network

We believe in an open innovation ecosystem – and facilitate cooperation together with these and other supporters:

Public stakeholders

Hamburg’s strong innovation infrastructure

Universities and Education

Connecting science and practice

Initiatives and associations

Visionaries, experts, networkers

Organizers & Events

Platforms for Hamburg innovations

Foundations

Civil society innovation drivers

Selected partners and supporters

Our sponsor supports creatives with their up-to-date offers and promotes innovation as part of the “Cross-Innovation Hub” project.

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We have a long history with Hamburg@work. The club regularly hosts various network events. Read more
These industry experts volunteer their time to support us surrounding the topic of motion pictures. Read more

We have joined the 12min.me series: At 12min.MEDIA, the city’s media innovators have their say.

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dpa

Together with dpa – and thanks to their impressive know-how – we organize the annual scoopcamp, a fresh program focused on the future of journalism.

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Our Prototyping Lab 2019 is supported by the VR experts from nextReality.Hamburg.

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Our partner promotes and supports innovative media start-ups from all over Europe.

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The one stop agency is the central point of contact when it comes to the topic of business development in Hamburg.

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We actively support the education offer of this university, and together we successfully organize hackathons.

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Developing sustainable solutions for societal challenges: this is the goal of the HAW. The university is a collaboration partner for our Prototyping Lab.

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Bringing together science and practice is good for innovation – that’s why UHH is our partner in the Prototyping Lab.

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