This is
Our mission

Promoting media innovations – and making them visible

We are the regional initiative for the Hamburg media and digital scene. As a hub within Hamburg’s media ecosystem, our mission is to support the innovation-driven collaboration between media and digital companies, universities, their students, and local movers and makers. We believe in open innovation processes as a way to boost successful business ideas, entrepreneurial spirit, and knowledge acquisition.

Our goal is to further strengthen and expand Hamburg’s top position as a media city.

Hamburg – City of Content (PDF, 6.1 MB)

Hamburg: City of Content

It’s hard to find another city home to so many media companies of national and international significance. In addition to SPIEGEL, Gruner + Jahr, NDR, Warner Bros., thjnk, XING and Smaato, numerous global players such as Google, Snapchat and Facebook operate their German business from Hamburg.

The media, digital, and creative sectors are key industries for the city of Hamburg – and they play an important role in maintaining and developing social and cultural public discourse, far beyond the city.

Hamburg's ecosystem

We work and think together with these and other companies, exploit innovation potential, design business models and shape the future of the media and digital economy in Hamburg – and beyond.

Our crew

Nina is a strategist in the field of organisational and ecosystem development. She successfully developed and launched a range of highly recognized innovation programs and events to foster digital transformation and network innovation. She built her team that now grows a healthy innovation ecosystem for digital media in Hamburg. Previously, she was a research associate at the University of Hamburg specialising in innovation and media, and she was also the head of digital product marketing & sales management and oversaw many digital projects and tech cooperation programs at SPIEGEL Group. She was recently an external assessor for Google’s Digital News Innovation Fund.

Nina Klaß

Head of nextMedia.Hamburg
T +49 40 / 879 7986 120

Cigdem is the contact person for the Prototyping Lab and the Media Innovation Buzz. Together with Bastian she also takes care of the program management for the MEDIA LIFT incubator. After her training in media business management, she studied publishing at the HTWK Leipzig and book science at the University of Mainz. After working for ZEIT, Bookwire and Holtzbrinck ePublishing, she was most recently Manager Strategy & Innovation at the German Publishers & Booksellers Association.

Cigdem Aker

Program Manager
T +49 40 / 879 7986 121

Paula supports the team as a project assistant. She studied media and communication sciences and politics at the Martin-Luther University of Halle (Saale) and simultaneously worked at a television production company in Leipzig. She also gained experience in journalism, PR and eventmanagement in various positions. Paula is currently completing a master's program in journalism and communication sciences at the University of Hamburg.

Paula Lauterbach

Project Assistent
T +49 40 / 879 7986 123

Marc is responsible for the Partner Management of nextMedia.Hamburg, and as a program manager he is the contact person for Content Foresight. Marc studied Arts and Media Administration in Hamburg, and IberoCultura and History at the Albert Ludwigs University of Freiburg and the Universidad de Buenos Aires. He gained experience in journalism, marketing and cultural mediation in various positions. Most recently, he worked as a press and public relations officer for the Franco-German cultural TV channel ARTE in Strasbourg, France.

Marc Eppler

Partnership & Program Manager
T +49 40 / 879 7986 127

As a program manager, Bastian is the contact person for the MEDIA LIFT Incubator and the newTV Kongress. Bastian studied business psychology and digital media at the University of Lüneburg, as well as human factors at the Technical University of Berlin. For many years, he worked as a trained insurance specialist for Volkswagen Financial Services AG in various positions. Then, he gained start-up experience at an IT company in Hamburg, where he was responsible for marketing and PR. Most recently, he was innovation and product manager at a medium-sized digital spin-off. Given that Bastian is a passianate hobby cook, on weekends you might just bump into him and his food truck.

Bastian Springer

Program Manager
T +49 40 / 879 7986 126


We believe in an open innovation ecosystem – and facilitate cooperation together with these and other supporters:

Public stakeholders

Hamburg’s strong innovation infrastructure

Universities and Education

Connecting science and practice

Initiatives and associations

Visionaries, experts, networkers

Organizers & Events

Platforms for Hamburg innovations


Civil society innovation drivers

Selected partners and supporters

Our sponsor supports creatives with their up-to-date offers and promotes innovation as part of the “Cross-Innovation Hub” project.

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We have a long history with Hamburg@work. The club regularly hosts various network events. Read more
These industry experts volunteer their time to support us surrounding the topic of motion pictures. Read more

We have joined the series: At 12min.MEDIA, the city’s media innovators have their say.

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Together with dpa – and thanks to their impressive know-how – we organize the annual scoopcamp, a fresh program focused on the future of journalism.

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Our Prototyping Lab 2019 is supported by the VR experts from nextReality.Hamburg.

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Our partner promotes and supports innovative media start-ups from all over Europe.

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The one stop agency is the central point of contact when it comes to the topic of business development in Hamburg.

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We actively support the education offer of this university, and together we successfully organize hackathons.

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Developing sustainable solutions for societal challenges: this is the goal of the HAW. The university is a collaboration partner for our Prototyping Lab.

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Bringing together science and practice is good for innovation – that’s why UHH is our partner in the Prototyping Lab.

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