Hi! We are the first contact point and innovation support for the media and digital industry in Hamburg.

Community

We connect established companies, start-ups, institutions and universities as well as content creators.

Programs

We promote and support new teams, ideas, products, business models and entire companies.

Topics & Themes

We sit down with experts and talk about the important topics of the future.

Visibility

We make Hamburg visible as the digital media metropole.

Community

Community

We connect established companies, start-ups, institutions and universities as well as content creators.
Programme

Programs

We promote and support new teams, ideas, products, business models and entire companies.
Events

Topics & Events

We sit down with experts and talk about the important topics of the future.
Sichtbarkeit

Visibility

We make Hamburg visible as the digital media metropole.
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What we’ve been working on

brand eins made it in Hamburg

In recent years, the business magazine brand eins has established itself as an outstanding independent and critical voice in the reporting of business topics. brand eins proves time and again that it is taking unusual paths on its digital transformation journey. We tell the company's multifaceted story: from intensive community projects, to corporate publishing, to its own book publishing house.

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nextMedia x nextReality x OMR Festival

Together with nextReality.Hamburg we invite you to a warm-up breakfast on May 9 as part of #OMR23! We want to start the festival with you in a relaxed breakfast atmosphere and then go to Europe's largest online marketing event together. Our get-together will take place with a panoramic view on the 13th floor of the IntercityHotel Dammtor, right next to the festival grounds. We are looking forward to seeing you! Register here now!

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Journalism Camp

From journalism start-ups to magazine takeovers – at our Journalism Camp, you’ll get inspiration from the industry’s leading innovators. For two days, you are able to exchange ideas with creative minds, learn all about start-up potential in journalism, network with like-minded people and shape the journalism of the future together with us. Register now for the Journalism Camp!

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Start of application for Media Lift

You can now apply for Batch 5 of our incubator Media Lift. With Media Lift we support your innovative business ideas at the interface of content and tech. Whether you're a student, a startup, or an employee of a media or digital company, we'll take your prototype to the next level. Click here for more information about the incubator. Apply now until May 21!

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Start of registration for AI & Media

Content generation with the help of various AI tools seems to be the topic of the moment. That's why we'll be discussing content automation with you at AI & Media on April 27. We will present two examples from the areas of editorial content and moving images. AI & Media is organized with the Artificial Intelligence Center Hamburg (ARIC). Click here to find out more about AI & Media and to register for free.

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Start of Registration for Innovator Circle #3

Our two-day training program Innovator Circle is back! On April 18 and 19, we will focus on product management. We bring together product leaders and product thinkers to find solutions to their challenges. The Circle offers you a mix of trustworthy sparring, insights from speakers and exclusive exchange with 30 participants. Register here now!

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New Program: Scout & Match

Our new Scout & Match program has been launched. With Scout & Match, we identify the needs of companies in the content and tech industry and match them with suitable start-ups. We start the program in 2023 with a focus on publishing houses with brand eins, StoryDOCKS, NOZ Digital, Carlsen Verlag, FUNKE, DER SPIEGEL and Jahreszeiten Verlag. Find out more about Scout & Match here.

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A look into the year 2030

As part of our Content Foresight program, we have created a white paper to understand the growing importance of content for retail. It takes a scenic look at the year 2030, extrapolating current technologies and trends so that suppliers and consumers can prepare today. Download our whitepaper and learn how content will change the retail industry of the future.

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Prototyping Lab Kick-Off

Together with three partner companies and twelve students, we launched the Prototyping Lab 2022 on October 20. Over the next three months, the teams will solve challenges from the content industry with AI applications. The challenges were set by RMS Radio Marketing Service, Carlsen Verlag and Jahreszeiten Verlag. Read more about the three challenges from this year's Prototyping Lab here.

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Innovator Circle

Two days of exclusive sparring for the content industry - the second edition of the Innovator Circle will take place on November 8 and 9 in Hamburg with the topic "Rethink your Audience". Together with the participants and selected speakers, we will be addressing various questions relating to the topic of "audience" in the content industry. Register here now!

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City of Content-Tour

Come with us on a tour through the City of Content and visit five Hamburg companies that were successfully founded in the Hanseatic city: NDR, Podstars by OMR, Rocket Beans and two other Secret Stops. Our bus tour on November 25, 2022, offers you the opportunity to get exclusive insights into the companies, expand your professional network and exchange ideas with other content creators. Apply now!

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Storytelling Funding

Our Storytelling Funding moves into the second phase! Creative projects with a focus on sustainability, social business or digitalization are invited to apply. You can expect a funding of 6,000 - 7,000 €, which you can invest with the storytellers from our storyteller pool. They will help you to make your project digitally successful with good stories. Apply now until November 21!

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nextMedia.Session #6

Are synthetic media our future? We discussed this at our nextMedia.Session on Tuesday, September 20. The sixth edition of the session was held in cooperation with MOIN Filmförderung Hamburg Schleswig-Holstein. Tatjana Anisimov from RTL Germany and Pascal Schröder from Gipfelstürmer Film gave exciting talks with concrete use cases. You can read the results of the session here.

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Survey about influencers

Influencers are polarizing: Some stand out for their well-researched content, such as YouTubers Rezo and maiLab, while others are more likely to cause scandal. We have taken the discussion about influencers as an opportunity to gain insight into what the audience expects from influencers with a representative survey. If you want to know more, check out our blog!

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Media Lift Graduation Pitch

With the Graduation Pitch, we celebrated the conclusion of the 4th batch of our incubator Media Lift on Monday, September 12. The five teams showed what they have worked on in the last months and how they have developed their business models. We would like to thank everyone who attended. You can find a review of the Graduation Pitch here.

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Advisory Board

For almost two years now, we have been working with over 30 influential players from the media and digital industries to further develop Hamburg's innovation ecosystem. Yesterday, we met with our advisory board in the beautiful premises of Carlsen Verlag. With the help of working groups in the advisory board, we were able to work out the needs, challenges and wishes of the content industry and develop our programs accordingly.

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scoop Award 2022

Jack Riley is the recipient of the 2022 scoop Award. As VP of Business Development & Revenue Strategy at HuffPost and BuzzFeed News, he has excelled in digital pioneering and entrepreneurship in the media business. Over 2020, Jack has helped HuffPost grow profits by 21 percent with new revenue streams. We're looking forward to Jack Riley and his keynote at this year's scoopcamp. You can secure a ticket here.

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New Leaders’ Forum

On August 18, we invited young managers to the New Leaders' Forum. The topic "How much attitude do media need?" was discussed, using climate communication as an example. Ulrike Penz, Chief Sustainability Officer at G+J, provided exciting input. Read more about the New Leaders' Forum and Ulrike's keynote here.

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We made it in Hamburg!

We tell the success stories of diverse companies that have made it in Hamburg's content industry. Whether it's Podstars by OMR, Rocket Beans TV or NDR’s talk show format deep & deutlich, we take you on a journey through the City of Content.

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scoopcamp – Save the Date

This year's innovation conference for media will take place at the beach club "Del Mar" in Hamburg's harbor on September 8, 2022. With a full-day program, the scoopcamp is dedicated to three exciting focus topics around the future of journalism in an increasingly digitized world: Digital Revenue, Audience and Creator Economy. You can secure your tickets here.

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Content Foresight 2022

Two days of workshop on the topic of content and commerce: We successfully launched our Content Foresight innovation program. Together with the five participating companies we worked out what the potential for innovation of digital future technologies for commerce looks like. In August, we will continue with the second module - we are already looking forward to it!

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Songtradr takes over musicube

Good news from our former Media Lift team musicube. The Hamburg-based start-up has been acquired by Songtradr, the world's leading B2B music company. musicube's music AI solution provides comprehensive metadata for music labels, publishers, rights holders and others looking for song discoverability tools.

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Content meets Commerce

In our 2022 Content Foresight program, we are working with Carlsen Verlag, Pilot, Blish, RMS Radio Marketing Service and Stein to develop the content of the future at the interface to commerce. Livestream shopping on Instagram, trying out products with augmented reality or buying NFTs of the new collection - there is enormous potential for innovation in digital future technologies for commerce.

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Four prototypes that are changing the content industry with AI

After three months of interdisciplinary collaboration, the 20 students in this year’s Prototyping Lab presented their findings at the Reveal. With the support of their partner companies, they have developed remarkable prototypes.

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Programs

We support start-ups, develop prototypes and strengthen innovation skills and knowledge.

Media Lift

The Content & Tech Incubator

We support your innovative business ideas with €15,000, personal coaching, co-working spaces and a diverse pool of mentors. Whether you are a student, start-up or employee of media and digital companies – we take your prototype to the next level.

Innovator Circle

Two days of exclusive sparring for the content industry

We bring innovation drivers into a trusting exchange, offer inspiring impulses and a framework for individual development. At our Innovator Circle, you can make relevant contacts, gather lots of ideas for new business models and products, and get practical suggestions on how to successfully position yourself and your company for the future of the content economy.

Storytelling Funding

We help make your project digitally successful.

We promote selected projects and companies and match them with suitable storytellers from Hamburg. The goal is for the projects to become digitally successful through good storytelling.

Scout & Match

We match international start-ups with Hamburg media companies.

In the program Scout & Match, we identify the needs of companies in the content and tech industry and match them with suitable start-ups. This way, companies can experiment with technologies and shape new business areas with a low cost and resource expenditure.

Prototyping Lab

6 Hochschulen, 12 Studierende und 3 Unternehmen

Ob in einem Verlag, einem Medienhaus oder einer Agentur – künstliche Intelligenz kann die Zukunft der Medien verändern. Wir bringen experimentierfreudige Unternehmen mit talentierten Studierenden der Hamburger Hochschulen zusammen und lassen sie im Prototyping Lab gemeinsam testbare Prototypen entwickeln.

Content Foresight

Gemeinsam den Content der Zukunft entwickeln

In der Reihe Content Foresight von nextMedia.Hamburg und dem Cross Innovation Hub der Hamburg Kreativ Gesellschaft erarbeiten wir gemeinsam Antworten auf Fragen der Zukunft. In den letzten Runden beschäftigten wir uns mit Commerce, mit Mobilität und mit der Schnittstelle Content & Health.

At our events we develop ideas and discuss topics surrounding the future of the media industry together with international experts and important players in Hamburg’s media and digital scene.

nextMedia-Event

nextMedia.Starter - Product Owner

In each nextMedia.Starter edition, we focus on a new career field and introduce you to three fascinating people from Hamburg’s media and digital scene and their career paths.

19th

of January 2022

Blog

Network

Media innovations – and the industry as a whole – thrive on an open, cooperative network. So do we. Here is a selection of our partners and supporters:

Our partner

We work and think together with these and other companies, exploit innovation potential, design business models and shape the future of the media and digital economy in Hamburg – and beyond.

Neues aus der City of Content – Jetzt die Erfolgsgeschichte von brand eins entdecken!
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