Hi! We are the first contact point and innovation support for the media and digital industry in Hamburg.

Community

We connect established companies, start-ups, institutions and universities as well as content creators.

Programs

We promote and support new teams, ideas, products, business models and entire companies.

Topics & Themes

We sit down with experts and talk about the important topics of the future.

Visibility

We make Hamburg visible as the digital media metropole.

Community

Community

We connect established companies, start-ups, institutions and universities as well as content creators.
Programme

Programs

We promote and support new teams, ideas, products, business models and entire companies.
Events

Topics & Events

We sit down with experts and talk about the important topics of the future.
Sichtbarkeit

Visibility

We make Hamburg visible as the digital media metropole.
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What we’ve been working on

We made it in Hamburg!

We tell the success stories of diverse companies that have made it in Hamburg's content industry. Whether it's Podstars by OMR, Rocket Beans TV or NDR’s talk show format deep & deutlich, we take you on a journey through the City of Content.

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scoopcamp – Save the Date

This year's innovation conference for media will take place at the beach club "Del Mar" in Hamburg's harbor on September 8, 2022. With a full-day program, the scoopcamp is dedicated to three exciting focus topics around the future of journalism in an increasingly digitized world: Digital Revenue, Audience and Creator Economy. You can secure your tickets here.

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Content Foresight 2022

Two days of workshop on the topic of content and commerce: We successfully launched our Content Foresight innovation program. Together with the five participating companies we worked out what the potential for innovation of digital future technologies for commerce looks like. In August, we will continue with the second module - we are already looking forward to it!

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Songtradr takes over musicube

Good news from our former Media Lift team musicube. The Hamburg-based start-up has been acquired by Songtradr, the world's leading B2B music company. musicube's music AI solution provides comprehensive metadata for music labels, publishers, rights holders and others looking for song discoverability tools.

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Content meets Commerce

In our 2022 Content Foresight program, we are working with Carlsen Verlag, Pilot, Blish, RMS Radio Marketing Service and Stein to develop the content of the future at the interface to commerce. Livestream shopping on Instagram, trying out products with augmented reality or buying NFTs of the new collection - there is enormous potential for innovation in digital future technologies for commerce.

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Four prototypes that are changing the content industry with AI

After three months of interdisciplinary collaboration, the 20 students in this year’s Prototyping Lab presented their findings at the Reveal. With the support of their partner companies, they have developed remarkable prototypes.

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Programs

We support start-ups, develop prototypes and strengthen innovation skills and knowledge.

Key Visual Media Lift

Media Lift

The Content & Tech Incubator

Start-ups from our previous batches

musicube

musicube is revolutionizing the search for music with artificial intelligence. The start-up has developed a semantic music search that can be used to answer very individual and almost any search queries.

BotTalk

Publishing in the voice-first world: With its text-to-speech technology, BotTalk supports news publishers in their audio strategy and enables them to place their content and digital products as audio on their website.

Prototyping Lab

5 universities, 20 students and 4 partner companies

Prototypes from our previous labs

KI

A music prediction machine, a filter to identify fake ads and an intelligent database for recipe searches. Students from four Hamburg universities have developed impressive prototypes for SPIEGEL, N-JOY and Bauer Media.

XR

At the first Prototyping Lab, students worked on virtual & augmented reality applications for newsrooms. One of the three teams produced the 10-minute VR live experience “Behind the Moon” for the 50th anniversary of the moon landing, which was published on Spiegel Online.

Content Foresight

Developing the content of the future together

Projects

Health

Together, MaibornWolff, BKK VBU and Carlsen Verlag took advantage of interdisciplinary collaboration and developed an impressive prototype in a very short time: an AR-based app that playfully and individually encourages children to exercise more and adopt health-conscious behavior.

Mobility

A virtual city tour, a seamless travel experience and an utopia of the mobile world in 2034 – the project results of the first edition of Content Foresight show how content consumption could change in the coming years due to changing mobility offerings.

Key Visual Fast Mover

Fast Mover

We support you in developing sustainable solutions and implementing them quickly.

Funding Rounds

#ClimateAction

We are currently looking for journalists, start-ups, content creators, innovators and all those who make climate protection a top priority in their companies and contribute to sustainable climate communication.

#PaidContent

In the second round of the funding program, our fast movers worked on creative revenue strategies. One of the results was a online marketplace for the (hyper-)local publisher Eimsbüttler Nachrichten.

Innovator Circle

Innovator Circle

Two days of exclusive sparring for the content industry

We bring innovation drivers into a trusting exchange, offer inspiring impulses and a framework for individual development. At our Innovator Circle, you can make relevant contacts, gather lots of ideas for new business models and products, and get practical suggestions on how to successfully position yourself and your company for the future of the content economy.

Funding Rounds

#ClimateAction

We are currently looking for journalists, start-ups, content creators, innovators and all those who make climate protection a top priority in their companies and contribute to sustainable climate communication.

#PaidContent

In the second round of the funding program, our fast movers worked on creative revenue strategies. One of the results was a online marketplace for the (hyper-)local publisher Eimsbüttler Nachrichten.

At our events we develop ideas and discuss topics surrounding the future of the media industry together with international experts and important players in Hamburg’s media and digital scene.

nextMedia-Event

nextMedia.Starter - Product Owner

In each nextMedia.Starter edition, we focus on a new career field and introduce you to three fascinating people from Hamburg’s media and digital scene and their career paths.

19th

of January 2022

Blog

Network

Media innovations – and the industry as a whole – thrive on an open, cooperative network. So do we. Here is a selection of our partners and supporters:

Rethink your Audience – Jetzt für den Innovator Circle anmelden!
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