Hi! We are Hamburg's regional initiative for media innovation - home port for tomorrow's content & technology.

Community

We connect established companies, start-ups, institutions and universities as well as content creators.

Programs

We promote and support new teams, ideas, products, business models and entire companies.

Topics & Themes

We sit down with experts and talk about the important topics of the future.

Visibility

We make Hamburg visible as the digital media metropole.

Community

Community

We connect established companies, start-ups, institutions and universities as well as content creators.
Programme

Programs

We promote and support new teams, ideas, products, business models and entire companies.
Events

Topics & Events

We sit down with experts and talk about the important topics of the future.
Sichtbarkeit

Visibility

We make Hamburg visible as the digital media metropole.
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What we’ve been working on

Key Visual Prototyping Lab

Four prototypes that are changing the content industry with AI

After three months of interdisciplinary collaboration, the 20 students in this year’s Prototyping Lab presented their findings at the Reveal. With the support of their partner companies, they have developed remarkable prototypes.

Teams des Batch 3 von Media Lift

How our Media Lift startups are revolutionizing content and tech

The five startups from Batch 3 of our incubator worked hard on their ideas and presented their progress at the Graduation Pitch. You can still get to know the participants better by checking out their bike pitches.

Funding Program for Innovative Climate Kommunikation

We are looking for innovations from and for the content industry that make a valuable contribution in the fight against the climate crisis and for improved communication.

The Moonshot game for the media and digital industry

Innovation can’t be planned – but it can be played! With the nextMedia Edition of the game Moonshot, we have developed an innovation game that is specifically tailored to the skills and challenges of the media industry. 

Programs

We support start-ups, develop prototypes and strengthen innovation skills and knowledge.

Key Visual Media Lift

Media Lift

The Content & Tech Incubator

Start-ups from our previous batches

musicube

musicube is revolutionizing the search for music with artificial intelligence. The start-up has developed a semantic music search that can be used to answer very individual and almost any search queries.

BotTalk

Publishing in the voice-first world: With its text-to-speech technology, BotTalk supports news publishers in their audio strategy and enables them to place their content and digital products as audio on their website.

Prototyping Lab

5 universities, 20 students and 4 partner companies

Prototypes from our previous labs

KI

A music prediction machine, a filter to identify fake ads and an intelligent database for recipe searches. Students from four Hamburg universities have developed impressive prototypes for SPIEGEL, N-JOY and Bauer Media.

XR

At the first Prototyping Lab, students worked on virtual & augmented reality applications for newsrooms. One of the three teams produced the 10-minute VR live experience “Behind the Moon” for the 50th anniversary of the moon landing, which was published on Spiegel Online.

Content Foresight

Developing the content of the future together

Projects

Health

Together, MaibornWolff, BKK VBU and Carlsen Verlag took advantage of interdisciplinary collaboration and developed an impressive prototype in a very short time: an AR-based app that playfully and individually encourages children to exercise more and adopt health-conscious behavior.

Mobility

A virtual city tour, a seamless travel experience and an utopia of the mobile world in 2034 – the project results of the first edition of Content Foresight show how content consumption could change in the coming years due to changing mobility offerings.

Key Visual Fast Mover

Fast Mover

We support you in developing sustainable solutions and implementing them quickly.

Funding Rounds

#ClimateAction

We are currently looking for journalists, start-ups, content creators, innovators and all those who make climate protection a top priority in their companies and contribute to sustainable climate communication.

#PaidContent

In the second round of the funding program, our fast movers worked on creative revenue strategies. One of the results was a online marketplace for the (hyper-)local publisher Eimsbüttler Nachrichten.

At our events we develop ideas and discuss topics surrounding the future of the media industry together with international experts and important players in Hamburg’s media and digital scene.

nextMedia-Event

Beyond Plattforms: What could be better?

The digital congress on the future of media distribution beyond platforms.

17th and 18th

of November 2021

Blog

Network

Media innovations – and the industry as a whole – thrive on an open, cooperative network. So do we. Here is a selection of our partners and supporters:

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