The innovation conference for media has taken place again: On September 8, 2022, nextMedia.Hamburg hosted the scoopcamp together with dpa. The event focused on monetization strategies for journalism. While experts from the field shared their insights on the core topics of digital revenue, audience and creator economy, the professional audience had the opportunity to actively exchange experiences and challenges.

In the area of Digital Revenue, experts gave an overview of the current situation of journalistic monetization models and addressed the challenges and practicable approaches to solutions in this area. In addition, the topic Audience discussed the importance of data-oriented target group analyses in order to generate informative consumer insights and derive profit-oriented strategies. In the Creator Economy area, experts and visitors looked beyond the confines of the “traditional media” and derived solution models for journalism from the business models of successful influencers.