Prototyping Lab 2022

5 universities, 20 students and 4 companies

Whether in a publishing house, a media company or an agency – technologies can change the future of media. We bring together companies that are eager to experiment with talented students from Hamburg’s universities and let them develop prototypes together in the Prototyping Lab. The teams work on real technological challenges faced by the companies and are supported by renowned industry experts.

From automation to content creation, Prototyping Lab 2021 was all about how artificial intelligence can improve processes and products in the content industry. Our four partner companies brought the following challenges: What treasures can be discovered with Big Data analytics in editorial archives? Can AI be used in branding? How can AI be used to optimize printing decisions in a publishing house? And lastly: How can we cleverly enrich digital content with metadata?

Curious? Check out the Prototyping Lab 2019:

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The next edition of the prototyping lab will take place in the winter semester of 2022. Stay tuned!

Next application period
Startig 14.07.2022

Bruno Marks

The Challenges

In the Prototyping Lab, we work together with Hamburg-based media companies. As partners, they bring a current practical challenge to the lab. The students then work in interdisciplinary teams on a functional prototype that solves the challenge. They bring a fresh perspective and a willingness to experiment that is often lacking in companies. This way, they also gain exciting experience in the development of technological innovations. A win-win situation!

These were the challenges of Prototyping Lab 2021:

  • Testbarer Prototyp
  • Wissenstransfer durch neue Perspektiven und agile Arbeitsweisen
  • Kontakt zu talentierten Studierenden
  • Employer Branding
  • Kostengünstiger Technologie-Check
  • Hohe Medien- und Event-Präsenz
  • Einbindung in eine innovationsstarke Community

Here you can find the cases from the previous labs:


Your dream team

An innovative prototype can only be created with a motivated team. That’s why we work with our partner universities to select the most committed students who are interested in developing prototypes. Based on previous knowledge and interests, we form interdisciplinary teams of coders, designers, project managers and business minds.

But it’s not just your previous expertise that counts when it comes to being selected: Your willingness to experiment and your team spirit are just as important to us.

  • Zertifiziertes Praxisprojekt, für das du ECTS bekommst 
  • Wertvolle Projekterfahrung für den Berufseinstieg 
  • Monatliches Stipendium von 500 Euro für jedes Teammitglied
  • Persönlicher Kontakt zu namhaften Medien- und Digitalunternehmen
  • Wissensaustausch in interdisziplinäre Teams und Weiterbildung durch Workshops
  • Exzellente Referenz in deinem Lebenslauf und einen Fuß in der Tür unserer Partner*innen

What happens after the lab is decided by you and the team. Whether you want to start a job or spin off a company – we support you with our follow-up programs.

The next Lab is expected to take place in the winter semester of 2022.

Prototyping Lab 2019


Unser Fahrplan


As program manager, Bruno is the contact person for the incubator Media Lift and for the Prototyping Lab. He studied political science and cultural studies in Leipzig as well as management, organization and culture at the University of St. Gallen. During his studies, he gained experience in public relations and marketing at a PR agency, Finanztip and the Executive School St. Gallen. After working for SAP and a digital agency, he most recently worked as an innovation scout for a Hamburg-based science platform.

Bruno Marks

Program manager
T +49 40 / 23 72 435 67