Creative Prototypes For Technological Challenges
Whether in a publishing house, a media company, or an agency, technologies can shape the future of media. We connect innovative companies with talented students from Hamburg universities, enabling them to collaboratively develop prototypes in the Prototyping Lab. The teams tackle real technological challenges faced by the companies, with support from renowned industry experts.
In previous labs, students experimented with XR technologies and artificial intelligence for the content industry. Together with our partner companies, they developed prototypes for various challenges, including: How can AI optimize printing decisions in a publishing house? How can existing content be adapted and utilized for VR applications? How can AI assist music editorial teams in selecting new songs?
Updates
You want to participate in the next Prototyping Lab as a student? Applications are open until September 15.
Your Dream Team
An innovative prototype can only be created with a motivated team. That’s why, together with our partner universities, we select the most committed students who are keen to develop pioneering prototypes. Based on your previous knowledge and interests, we form interdisciplinary teams of coders, designers, project managers and business minds.
But it’s not just your previous expertise that counts when it comes to being selected: Your willingness to experiment and your team spirit are just as important to us.
- Gain valuable practical experience in the development of technological prototypes
- Work together in interdisciplinary teams of 4-5 students from different universities
- Opportunity to be taken on as a working student or similar in the partner company afterwards
- Creditable as academic achievement and monthly scholarship of up to €500 per person
- Professional and methodical support from industry experts as mentors and nextMedia.Hamburg
PARTNER UNIVERSITIES 2024
2024
Become A Partner Company
We are looking for Hamburg-based content companies with exciting practical challenges that want to develop prototypes as innovative solutions together with students in just three months.
That’s what the Lab offers you:
- Experimentation space for new technologies
- Team of at least 4 qualified and motivated students from different disciplines
- Testable prototype that is developed exclusively for your challenge and can be used afterwards
- Employer branding: presenting yourself as an innovative employer to young professionals
- Know-how transfer: support from industry experts as mentors
- Visibility as a partner company on all our channels
- Testbarer Prototyp
- Wissenstransfer durch neue Perspektiven und agile Arbeitsweisen
- Kontakt zu talentierten Studierenden
- Employer Branding
- Kostengünstiger Technologie-Check
- Hohe Medien- und Event-Präsenz
- Einbindung in eine innovationsstarke Community
Would you like to be a partner company in the next Lab? Get in touch with our program manager Cigdem by the end of April.
PARTNER COMPANIES 2024
PREVIOUS PARTNER COMPANIES
RMS Challenge
Wie geht Conversion in der Welt von Online-Audio?
Das Radio hat sich im Rahmen der digitalen Transformation zu einem Multichannel-Medium entwickelt. Eine der zentralen Fragen in dieser digitalen Welt ist die der Werbewirkung. Wie messen wir die Conversion eines digitalen Audiospots? Wie weisen wir nach, dass ein Audiospot aus einem Hörenden eine interagierende Person macht?
Carlsen Challenge
KI-basiertes Lettering von Comics
Um ausländische Comics zeit-, personal- und kostensparend ins Deutsche zu übersetzen, benötigt Carlsen eine KI, die:
- die Sprechblasen präzise identifiziert
- deren Größe und Form erkennt
- den als Fließtext in Absätze untergliederten Übersetzungstext korrekt und optisch ansprechend einfügt
Jahreszeiten Verlag Challenge
Content und Data: KI-Anwendung für Food-Trendthemen
Im Jahreszeiten Verlag sollen neue, digitale Produkte zukünftig datenbasiert entwickelt werden. Für den Bereich Food soll in einem ersten Step eine KI-Anwendung entwickelt werden, die neue Foodtrends identifiziert. Die Erkenntnisse aus der KI-Anwendung sollen dann in einem zweiten Step zu der Entwicklung eines neuen Produktes für den Bereich Food des Jahreszeiten Verlags führen.
Our roadmap 2024
Retrospect
AI decision tool for book production
The Carlsen team set itself the goal of reducing storage, production and waste costs while ensuring delivery capability. To achieve this, they developed a prototype that predicts sales trends and calculates reprint decisions.
Music Prediction Machine
The team developed an AI to help the music editors at N-Joy select new songs that listeners are most likely to like. The AI uses 33 features to examine the music titles for similarities.
AI filter for identifying fake ads
Team SPIEGEL’s prototype is designed to identify fraudulent ads that conceal inferior products or malware, among other things. The team was able to achieve this using a support vector machine and a bot on Google Ad Manager.
Smartphone Application „Foodbot“
Foodboom has been looking for new multimedia applications that can be easily integrated into its own services and social platforms. The “Foodboot” prototype uses the camera function to recognize food and then makes suitable recipe suggestions.
Contact
Cigdem Boom-Aker
Partner- and Programmanager
T +49 40 / 23 72 435 60
Cigdem.Aker@nextmedia-hamburg.de
