How are innovative technologies changing the future of media? In the Prototyping Lab, we look for answers to these and similar questions. We match up companies willing to experiment with talented students from Hamburg universities and let them develop testable prototypes within just one semester. Keeping pace with the times, the teams in the lab work on technological challenges while receiving support from renowned industry experts.
You missed our VR Prototyping Lab in 2018? Here’s a recap:
Planning for the Prototyping Lab 2020 is underway. This year’s focus will be on XR (Mixed Reality) and AI (Artificial Intelligence).
We are currently looking for media companies, that would like to partner with usin this year’s lab. Care to join us? Click here.
October 2019 – January 2020
Bauer Xcel Media
Prototyping Lab 2019
The media industry is constantly changing, with technologies playing a major role. With the lab, our aim is to offer companies and talented students the opportunity to continuously shape and freely experiment with the digital future.
What technologies are relevant to you? VR/AR, Voice Assistant, AI? Your insterests will hel help shape the direction the lab takes.
Submit your proposal by 31 March, 2019.
We are looking for organizations and individuals with expertise in technology who would like to serve as mentors, designing and overseeing the project with us. Interested? Contact us by 30 May, 2019.
Phase 3 - Right now
You are a media or digital company based in Hamburg? Then you have the opportunity to participate in the Prototyping Lab and have your own case created. The aim of the lab is to experiment with product and business ideas of the future through fresh perspectives offered by talented students. For further details contact us by 31 July, 2019.
- Testable prototype
- Contact to talented students
- Employer branding
- Knowledge transfer, new perspectives as well as agile working methods outside traditional structures
- High media and event presence
- Integration into a highly innovative community
We’re giving you the unique opportunity to experiment, develop ideas, and build a prototype in collaboration with mentors and innovative companies.
The lab will take place in the 2019/2020 winter semester.
Apply now! Deadline ends on 1 September, 2019.
The Prototyping Lab gets started:
At the kick-pff bar camp, students meet their contact persons from the companies, discuss initial project ideas, and form project teams.
How do new technologies change access to content? What new formats can emerge and how can one monetize them? The answers to these questiones will be pursued by the project teams starting in October and ending in January 2020.
Time to get started!
After forming teams at the kick-off bar camp and developing initial ideas, the next step is to develop prototypes. We can’t wait tosee first results and will keep you posted.
We’re excited – In January 2020 we’ll be seeing the final prototypes.
In January 2020, the teams at the wrap-up will showcase what they’ve been worked on during the three month prototyping lab.
You can attend as a guest, but there are a limited number of seats. We look forward to seeing and hopefully inspiring you to partake in future Prototyping Labs – since the next Lab is around the corner!
Register by 10 January, 2020.
Prototyping Lab 2020
What’s next? Get ready for Prototyping Lab 2020 – starting in the summer semester, with a new topic and new challenges.