Program

Media Lift – Batch 6

Content & Tech Incubator: Turning ideas into innovation

We support your innovative business ideas at the intersection of content and tech from all over Europe. Whether you are students, aspiring entrepreneurs, or employees from media and digital companies – we elevate your prototypes to the next level.

In three phases, you can expect networking and mentoring opportunities as well as individually tailored workshops and professional training. Additionally, we provide you with digital tools, workspaces, and financial support so you can fully focus on your project. What makes it special: Media Lift is a program for the early stages of startups. We help you further develop your innovative prototypes and together, we make them viable businesses.

Your prototypes belong to you! After the Media Lift incubator, you can freely launch your project, expand it further with our partners from the Hamburg startup ecosystem, or reintegrate it into your company – without giving up any equity.

Updates
Are you interested in participating in Batch 6? You can still apply until May 5, 2024!

WHEN?
June – October 2024

WHERE?
Remote and in Hamburg

Die Teams aus Batch 6

Platzhalter

Anymate Me

Füllertrext
Zur Webseite

What the teams receive

Resources and Financial Support

  • Financial support of up to €15,000 per team
  • Workspace at SPACE in Hamburg and tools for (digital) collaboration
  • In the third phase, €1000 individual coaching budget for the Media Lift coaching pool

Training

  • Methodological, technical, and market knowledge
  • Personal coaching and team building
  • Pitch training, product field workshops, and testing

Network

  • A team mentor
  • Access to our network of mentors
  • Access to follow-up programs from our partners

Visibility

  • Editorial coverage
  • Participation in events
  • Presentation at the graduation pitch

Who can apply for Media Lift

We are looking for innovative solutions, business models or technologies that will move the content industry forward. The thematic focus of our incubator is on #MediaTech developments. These include:

#AdTech
#Creative AI
#Generative AI
#Content Creation
#Audience
#Media Platforms
#Audio
#Digital Journalism
#Digital Publishing
#Digital Payment
#Data & Analytics
#Data Driven Publishing
#E-Commerce for Media Companies
#Metaverse
#Blockchain
#VR #AR #XR
#FilmTech

Teams that have an initial digital prototype focusing on one of the aforementioned topics and are in the pre-founding or early stage (early stage). The special thematic focus this year is on: MediaTech and AI (Creative AI / Generative AI).

This includes universal technologies that can be used by or adapted for our industry, as well as new products or services that revolutionize the industry. For example, we are looking for startups that know how to tap into the APIs of OpenAI and bridge the gap for applications in the content industry.

We are looking for teams in the pre-founding or early stage. You must be at least two people and should not have more than five team members. It doesn’t matter whether you are still studying, employees from media and digital companies, or aspiring entrepreneurs. However, we do not support format developments, agency startups, or sole proprietors. You don’t necessarily have to come from Hamburg, but there will be some in-person meetings where ideally your entire team can participate. #commitment

The Media Lift Jury

Carina Laudage

Nina Klaß

Vera Strauch

Vera Strauch

Philip Brandecker

Isabelle Ewald

Jens Unrau

Carina Laudage

Geschäftsführerin / CPO, G+J / part of RTL

Nina Klaß

Head of Nextmedia

Vera Strauch

Founder, Female Leadership Academy

Philip Brandecker

VP Business Management, Xing SE

Isabelle Ewald

Manager Information Security Awareness, BDO Germany

Jens Unrau

Head of office, Behörde für Kultur und Medien Hamburg

Mentors

Raoul Nayar

Vincent Hilpert

Wiebke Nadzeika

Lutz Leiding

Marco Maas

Tobias Heuer

Wibke Melanie Becker

Sandra Roggow

Lucy Larbi

Fenja Franke

Paul Solbach

Christian Friedrich

Tim Adler

Dietmar Schlumbohm

Lennart Schneider

Andreas Spiegler

Philip Marz

Sarah Rothberger

Julia Heidinger

Tatjana Anisimov

Ruth Lemmen

Tolgay Azman

Nils Neumann

Christine Schmitt

Gregor Landwehr

Bastian Springer

Simon Graff

Porträt von Markus Dömer

Dr. Markus Dömer

Agnes Chung

Robert Hecker

Julian Berzbach

Julia Kunstmann

Christian Wilkens

Gregor Pawlowski

Maximilian Forster

Anke Nehrenberg

Nina Peters

Nikolai Bockholt

Nicolas Meibohm

Arian Okhovat Alavian

Raoul Nayar

Specialist Corporate Strategy & Innovation, Ströer Core

Vincent Hilpert

Manager Digital Business Central Europe & Marketing Labs, Universal Music Group

Wiebke Nadzeika

Co-Founder & CEO, oneGuide

Lutz Leiding

Director Client Services, The Trade Desk

Marco Maas

Managing Director/Data Journalist, Datenfreunde

Tobias Heuer

Director of Consulting, Studio ZX | ZEIT Verlagsgruppe

Wibke Melanie Becker

Projectlead, Studio Hamburg Postproduction

Sandra Roggow

Founder and CEO, Kitchennerds

2nd Chairwoman in honorary capacity, Digital Media Women e.V.

Lucy Larbi

Management Consultant & High Performance Coach, Borisgloger Consulting / AiDiA.

Fenja Franke

Chief Product & Strategy Officer, FOODBOOM

Paul Solbach

Technical Director, Jung von Matt TECH

Christian Friedrich

Communication Consulting & Business Development, Mann beißt Hund – Agentur für Kommunikation GmbH

Tim Adler

Freelance Tech Lead

Dietmar Schlumbohm

Managing Director, PHONONET

Lennart Schneider

Self-employed Strategy Consultant

Andreas Spiegler

Selfemployed as productmanager & business designer

Philip Marz

Director Regional Marketing (EMEA) & Pokémon GO, Niantic Germany

Sarah Rothberger

Manager, Schickler

Julia Heidinger

Co-Founder & Software Developer, Social Developers Club

Tatjana Anisimov

Product Innovation Manager, RTL Deutschland

Ruth Lemmen

Coach, Consultant, Co-Founder & Ambassador Womenize!, Interim Management + Coaching

Tolgay Azman

CEO, Stereotype Media

Nils Neumann

Director Gründungsunterstützung/Startup Support, Hamburg Innovation GmbH – beyourpilot

Christine Schmitt

Self-employed at Schmittkommunikation

Gregor Landwehr

CEO, Unigital GmbH

Bastian Springer

Investment Manager, IFB Innovationsstarter GmbH

Simon Graff

Founder & CEO, FOR REAL? Metaverse Agency

Dr. Markus Dömer

Head of Business Development & AR/VR Tech Hub, Carlsen

Agnes Chung

Co-Founder & Senior Director, musicube by Songtradr

Robert Hecker

Managing Director, AlwaysOn Production GmbH

Julian Berzbach

Director Sales & Business Development Digital Audio / Podcast, Ad Alliance (part of RTL Deutschland / Bertelsmann)

Julia Kunstmann

Expert Venture Client Management, OTTO GmbH & CO. KG

Co-Lead, OTTO DOCK 6

Christian Wilkens

Chief Client Officer, EssenceMediacom

Gregor Pawlowski

Co-founder, Fountation

Maximilian Forster

Head of Business Development, FUNKE Mediengruppe

Anke Nehrenberg

CEO, kommitment GmbH & Co. KG

Nina Peters

Managing Director, Neue deutsche Filmgesellschaft mbH

Nikolai Bockholt

Creative Technologist, Google

Nicolas Meibohm

Head of Business Development, Oxolo GmbH

Arian Okhovat Alavian

Co-founder, PANTA RHAI

Program Schedule 2024

March 18th - May 5th, 2024

Application Phase

Your innovative business ideas are sought after! For Batch 6 of Media Lift, you can apply until May 5th, 2024. 

March 18th - May 5th, 2024

May 15th – 16th, 2024

Digital Prepitch

You have been invited to the next round of the selection process? Only one presentation stands between you and the incubator!
May 15th – 16th, 2024

June 19th – July 22nd, 2024

Phase 1: Idea & Team

Through coaching, we support you in product development, team-building, and refining your startup idea.

June 19th – July 22nd, 2024

July 23rd - September 9th, 2024

Phase 2: MVP & Testing

In phase two of the program, the focus is on customer acquisition, testing, feedback – with the help of coaching, other teams, and the network.
July 23rd - September 9th, 2024

September 10th - October 16th, 2024

Phase 3: Business Model & Fundraising

In addition to coaching on topics such as business model, pricing, and investment, the emphasis in the final phase is mainly on: What comes after Media Lift?

September 10th - October 16th, 2024

October 16th, 2024

Graduation Pitch

Ready to launch? The graduation pitch event at SPACE allows for celebrating team successes, brainstorming new ideas, and sharing insights on potential collaborations.

October 16th, 2024

Alumni Portfolio

Media Lift Batch 2 Musicube-Team

musicube: Faster music search using AI

The startup musicube offers music metadata and a music search engine. The data of over 48 million music tracks is determined using AI. As of June 2022, musicube has been part of the company Songtradr.

Media Lift Batch 1 BotTalk Team

With BotTalk, content becomes audible.

BotTalk is a startup with expertise in text-to-speech. With their tool, publishers can make their content accessible via voice. Renowned publishers such as the Hamburger Abendblatt are already using the tool.

Batch 1 Curvature Games

Virtual worlds by Curvature Games

Curvature Games challenges the limitations of human perception with intelligent algorithms, enabling natural walking in the virtual space across various fields such as gaming, architecture, marketing, or journalism.

Media Lift Team Storydive

Storydive: AR for the ears

Storydive’s audiowalks combine audiobooks and walks. What makes it special is that listeners become protagonists themselves, allowing them to rediscover their surroundings. Numerous cities such as Hamburg, Munich, and Berlin are already available for exploration.

FAQs

In our application form, we ask for the most important information about your business idea and your team. Additionally, please submit a pitch deck for a detailed presentation of your solution approach. Helpful templates for your business idea can be found on NeueMedien.org. We recommend that you schedule a consultation with our program manager Bruno before submitting the application.

Ideally, you are still in the pre-founding phase, meaning you have already developed a solution approach and an initial prototype but are not yet market-ready – because that’s exactly where we want to take you together. If you have already completed an accelerator program, the incubator is probably no longer the right fit for you.

No, you can apply even before officially founding the company. The goal would be for you to tackle the company formation with our support during the first phase of the incubator. If you have already officially founded and registered the company, that is not a disqualifying factor. The location of the company does not matter initially, as long as you ensure your presence in Hamburg during the on-site phases.

Your core team should consist of a minimum of two and a maximum of five people, with complementary expertise. We naturally support diverse founder teams and are particularly excited about female entrepreneurs.

Our panel of expert judges evaluates all applications that meet the criteria based on the criteria of development potential (team/idea) and industry relevance. The most promising business ideas from all applications will be selected for personal presentation during the digital prepitch on May 15th and 16th, 2024. Subsequently, the jury will decide which five teams will be the lucky participants this year, and you will be notified as soon as possible.

We plan the four-month program on a bi-weekly basis, meaning workshops are typically held from Tuesday to Thursday one week, with no scheduled events the following week. You should ideally reserve a full day for the workshops. It is expected that you participate in 75% of the workshops. The detailed program will be sent out after the confirmation following the prepitch.

Sort of – the incubator will run both remotely and in-person. We plan to have the kick-off for the program on-site in Hamburg on June 19th. Subsequently, we will meet in Hamburg for specific workshops to enhance collaboration between the batch teams. As a general rule, there won’t be more than two in-person meetings in Hamburg per phase.

Yes, you will receive up to 15,000 euros in funding per team. The incubator consists of three phases – you will receive 5,000 euros per phase. Whether you reach the next phase will be decided by our jury based on your progress, which you present at the milestone pitches.

No. Your ideas belong to you! After the incubator, you are free to launch your project independently or reintegrate it into your company.

Yes, that is possible. However, since the financial support constitutes de minimis aid, you must ensure that the funds received through such programs do not exceed a total of 200,000 euros within three years from the date of the first de minimis aid. Nevertheless, you should carefully consider whether dual funding is beneficial and feasible for you, which is why we ask you about it in the application form. It is not a disqualifying criterion.

Contact

Nextmedia_Icons_
As program manager, Bruno is the contact person for the Media Lift Incubator, Scout & Match, the Workspace Grant, and the Journalism Camp. He studied Political Science and Cultural Studies in Leipzig, as well as Management, Organization, and Culture at the University of St. Gallen. During his studies, he gained experience in public relations and marketing at a PR agency, Finanztip, and the Executive School St. Gallen. After working at SAP and a digital agency, he most recently served as an innovation scout for a Hamburg-based science platform.

Bruno Marks

Program manager
T +49 40 / 23 72 435 67
Jetzt für unseren Content & Tech Inkubator bewerben
This is default text for notification bar