We support start-ups, develop prototypes and strengthen innovation skills and knowledge. Through our programs, new teams, ideas, products, processes, business models and complete companies are created. We ensure that the foundation and promotion of innovative projects in content and tech work out successfully in Hamburg. Sounds exciting? Here you can find an overview of our programs:

Media Lift

Idea today, innovation tomorrow – the Content & Tech Incubator

We support your innovative business ideas with €15,000, personal coaching, co-working spaces and a diverse pool of mentors. Whether you are a student, start-up or employee of media and digital companies – we take your idea to the next level.

Content Foresight

Developing the content of the future together

In the Content Foresight series, organized by nextMedia.Hamburg and the Cross Innovation Hub of the Hamburg Kreativ Gesellschaft, we elaborate answers to questions about the future”. In previous rounds, we took a look at mobility and the intersection between content and health.

Prototyping Lab

5 universities, 20 students and 4 companies

Whether in a publishing house, a media company or an agency – artificial intelligence can change the future of media. We bring together companies that want to experiment with talented students from Hamburg’s universities and let them develop testable prototypes together.

Fast Mover

Fast support for current challenges

In the annual Fast Mover competition, we call on you to develop solutions to current issues and make existing projects visible. We support your approaches with up to 5,000 € as well as an extensive network of supporters.


In addition to our programs, we organize several events. Whether you are a student, a media maker, an innovation manager or a founder – we have the right event for you to exchange ideas with other players in Hamburg’s media and digital economy.

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