We support start-ups, develop prototypes and strengthen innovation skills and knowledge. Through our programs, new teams, ideas, products, processes, business models and complete companies are created. We ensure that the foundation and promotion of innovative projects in content and tech work out successfully in Hamburg. Sounds exciting? Here you can find an overview of our programs:

Media Lift

Idea today, innovation tomorrow – the Content & Tech Incubator

We support your innovative business ideas with €15,000, personal coaching, co-working spaces and a diverse pool of mentors. Whether you are a student, start-up or employee of media and digital companies – we take your idea to the next level.

Innovator Circle

Two days of exclusive sparring for the content industry

We bring innovation drivers into a trusting exchange, offer inspiring impulses and a framework for individual development. At our Innovator Circle, you can make relevant contacts, gather lots of ideas for new business models and products, and get practical suggestions on how to successfully position yourself and your company for the future of the content economy.

Scout & Match

We match international start-ups with Hamburg media companies.

In the program Scout & Match, we identify the needs of companies in the content and tech industry and match them with suitable start-ups. This way, companies can experiment with technologies and shape new business areas with a low cost and resource expenditure.

Storytelling Funding

We help make your project digitally successful.

We promote selected projects and companies and match them with suitable storytellers from Hamburg. The goal is for the projects to become digitally successful through good storytelling.

Content Foresight

Developing the content of the future together

In the Content Foresight series, organized by nextMedia.Hamburg and the Cross Innovation Hub of the Hamburg Kreativ Gesellschaft, we elaborate answers to questions about the future”. In previous rounds, we took a look at mobility and the intersection between content and health.

Prototyping Lab

6 universities, 12 students and 3 companies

Whether in a publishing house, a media company or an agency – artificial intelligence can change the future of media. We bring together companies that want to experiment with talented students from Hamburg’s universities and let them develop testable prototypes together.


In addition to our programs, we organize several events. Whether you are a student, a media maker, an innovation manager or a founder – we have the right event for you to exchange ideas with other players in Hamburg’s media and digital economy.

Neues aus der City of Content – Jetzt die Erfolgsgeschichte von brand eins entdecken!
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