Media use is being shaped by digitalization in a way it never has before. Established content companies who want stay ahead need to react adequately to ever faster developments, constantly adapting their business strategy to change. Investing in internal research is not enough, active participation in the market is vital.
To find answers to the questions of the future, we’ve established the Content Foresight series together with the Cross Innovation Hub of Hamburg Kreativ Gesellschaft. Our first focus will be the topic of mobility.
February – June
Cross Innovation Hub
Hamburg Kreativ Gesellschaft
TOI – Tools of Innovators
Axel Springer SE
ITS Hamburg 2021
Is the future driverless?
We’re tackling topics surrounding the future of mobility and content
Together with companies from the mobility industry, software and hardware manufacturers at the interface between content and technology and, above all, larger media companies – and in cooperation with a number of highly qualified players from the creative industries, we examine how the reception of content in the mobility sector will change in the future and how we need to react in order to help shape this changed use at an early stage.
It is also a matter of ensuring that future content use is not only controlled by the possibilities that new technologies offer but that content producers also have a respective early influence on the creation process of new technologies.
Become a partner
Do you have an exciting question about content of the future? Or are you interested in sustainable mobility concepts?
We are looking for media companies, mobility providers and enablers with curiosity who want to support this project together with us. Interested? Get in touch to find out more.
As a media company or mobility provider, you have the opportunity to get involved in Content Foresight and to develop your own prototype through an interdisciplinary approach.
During the project, you can take a methodical look into the future. The aim of the project is to develop new approaches, concepts and prototypes for the future using suitable methods and interdisciplinary perspectives.
- Applied futurology together with experts (strategic foresight)
- Co-creation with relevant market participants
- Access to a large pool of creatives
- New perspectives and agile working methods outside traditional structures
- Prototype development
- High media and event presence
- Integration into the large nextMedia.Hamburg network
We’re happy to announce our partners:
TOI – Tools of Innovators and Z_punkt
These companies are already involved in the project:
Axel Springer SE, Google, Hamburger Morgenpost, HOCHBAHN Hamburg, IAV, ITS Hamburg 2021, NDR, pilot, Schwan Communications, Wunder Mobility
Join the team!
The second phase begins. We need you if you’re someone who wants to shape the future with your ideas and skills.
We are looking for curious and creative people who want to actively shape this project with us. Interested? Get in touch to find out more.
Here we start the excitingdevelopment phase together with our partners. All the partners will meet for the first time during the kick-off, the teams will be formed and the timetable for the next weeks will be set.
Off into the future!
The interdisciplinary teams are working at full speed.
Things are getting started!
We can’t wait to see first results and will keep you posted here regularly!
All hands on deck
In June 2019, we will be celebrating the completion of this year’s Content Foresight project by presenting the results to the public. Drop in and get a glimpse of the future!
We look forward to seeing you there, to checking outthe prototypes and to future Content Foresight projects!
Register now until 30 June, 2019.