Content Foresight

Developing the content of the future together

If you want to be a leading content company, you have to react adequately to the technological developments and constantly adapt your own business strategy to the changes. Internal research is not enough here, you need to actively participate in what is happening on the market.

In the program Content Foresight, we work together to develop answers to questions of the future. In the first two rounds, we focused on the interface topics Mobility (2019) and Health (2020). Content Foresight 2022 was all about the intersection of content and commerce.

In 2023, we will pause the Content Foresight program. Contact us if you would like to take part in the next round.


The program will be paused in 2023. If you want to take part in the following round, contact us.


Content meets Commerce

Livestream shopping on Instagram & co., trying out products via augmented reality or buying NFTs of the new collection – there is enormous potential for innovation in digital future technologies for commerce.

What do users expect from digital products and content? In which environments will content be needed in the future and what infrastructure will be required? How can technologies (XR, blockchain, live streaming) be used today and in the future to improve the shopping experience? How can digital consumption be designed? What innovative formats can there be?

We are addressing all these questions in 2022 with our program Content Foresight. At the interface of content and commerce, we develop realistic future scenarios that help participating companies position themselves for this change.

Participating companies

Program Archive

Previous partners and participants


Cigdem is the contact person for corporates at nextMedia.Hamburg. As program manager, she is responsible for the Innovator Circle, Storytelling Funding, Content Foresight and the Advisory Board. The trained media businesswoman studied Publishing at the HTWK Leipzig and Book Studies at the University of Mainz.After working for DIE ZEIT, Bookwire and Holtzbrinck ePublishing, she was most recently Manager Strategy & Innovation at the Börsenverein des Deutschen Buchhandels e. V. (German Publishers & Booksellers Association).

Cigdem Boom-Aker

Program Manager
T +49 40 / 23 72 435 60