Program

Storytelling Funding

We help make your project digitally successful.

You want to make your project better known with a good storytelling strategy? With our Storytelling Funding, we connect you with agencies and storytellers from Hamburg who will work with you on an prominent content strategy for your project. The goal is to make your project digitally successful through good storytelling.

We support creative projects and companies that are active in the areas of sustainability, social business and digitization. As part of our program, you and your project will receive 6,000 to 7,000 euros, from which you can book concrete implementation strategies, consulting and content solutions with the storytellers.

Update

The jury will select the projects on December 1, 2022.

When?
September 30, 2022 – February 15, 2023

Where?
Hamburg

For projects and companies

Your product idea can be as good, but its story has to be told cleverly in order to generate reach. Planning and distributing a consistent content strategy is fundamental to this. Need a social media strategy, want to shoot a corporate video or expand your target audience on TikTok? With our Storytelling Funding, you and your project can book concrete implementation strategies, consultations and content solutions with the storytellers from our Storyteller Pool with the funding of 6,000 – 7,000 euros. We support creative projects and companies from all over Germany that focus on solutions for sustainability, social business and digitalization.

 

The application is now closed and the jury will select the projects.

For storytellers

You want to help an exciting creative project with a focus on solutions for sustainability, social business and digitalization gain more digital attention with the right story? We are looking for storytellers, designers, social media experts and digital strategists who would like to support projects from areas which will be relevant in the future with their expertise.

This is what you can expect if you are in the Storyteller Pool:

  • You will be suitably matched and networked with the projects by the jury.
  • At the Matching Event, on December 7, 2022, you will get to know your assigned project
  • Between the Matching Event and the Presentation Event on February 15, 2023, you will work with the project on a content strategy for an approximate period of 5-6 working days, providing advice and support with challenges
  • The projects invest at least the funding volume of 5,000 – 6,000 euros 
  • At the Presentation Event on February 15, 2023 you will present the results together
  • A subsequent contract with the projects is intended

The application is completed.

Networking

The jury

The jury selects 5-6 projects from the applications that are entrepreneurially forward-looking and make a sustainable and creative contribution to society. Based on the challenges each selected project faces in the content area, the jurors then match suitable storytellers from the storyteller pool with the project.

Mirja Meyer

Managing Director at Jung von Matt

LinkedIn

Adil Sbai

Co-Founder & CEO at weCreate

LinkedIn

Christian Sigmund

Co-Founder & CEO of WILDPLASTIC

LinkedIn

Dr. Nina Klaß

Leiterin of nextMedia.Hamburg

LinkedIn

The Storyteller Pool

More storytellers from our Storyteller Pool will be announced here soon.

Urs Spindler

Urs Spindler

Bente Faust und Daniel Hautmann

Bente Faust & Daniel Hautmann

Marlene Borchardt

Marlene Borchardt

Valerie Scholz

Valerie Scholz

WILDYARD

Wildyard

Eva Dietrich und Djenna Wehenpohl

Eva Dietrich & Djenna Wehenpohl

Bianca Wiehmeier

Bianca Wiehmeier

Jessica Louis

Jessica Louis

Bettina Knoth

Bettina Knoth

Flora Rosenow

Flora Rosenow

Andreas Bruns

Andreas Bruns

Claudia Rinke

Claudia Rinke

Urs Spindler

Die Brueder

Urs Spindler is co-founder of the content and design company Die Brueder. He is an editor by profession, but his main job is planning and producing digital experiences for positive impact projects. He is used to coordinating teams and working hands-on on editorial concepts and digital communication.

Bente Faust & Daniel Hautmann

Honig & Gold

Bente Faust, freelance musician and producer, runs the Off Ya Tree Studio in Billbrook. Daniel Hautmann works as a freelance journalist and author for well-known publications. Together, the two run the audio label Honig & Gold – and produce opulent storytelling formats.

Marlene Borchardt

As a journalist, Marlene Borchardt knows how to tell stories. With her focus on audience development, she knows where to tell them. Website, LinkedIn, Instagram? Together with the projects, she develops a content strategy and finds out where the story of the projects gets the attention it deserves.

Valerie Scholz

Valerie Scholz is a journalist and founder of the social startup ‘Facts for Friends’. In addition to her journalistic skills, she specializes in creative corporate and campaign communication for digital target groups as well as format and content production in the areas of text, audio and video. 

Wildyard

It will take more than studies and statistics to make a difference in the climate crisis. It takes new ideas in politics, business and society. And it needs strong stories that inspire enthusiasm for these ideas. WILDYARD tells these stories – in texts, photos or films, in print or online, on a small or large scale.

Eva Dietrich & Djenna Wehenpohl

Eva Dietrich and Djenna Wehenpohl are an expert duo for strategy and creation with a focus on digital solutions. Together, they develop where, when and how an idea can best be communicated and jointly translate this strategic framework into creative content storytelling. In short, they help projects to ensure that their brand presence actually pays off in terms of their goals.

Bianca Wiehmeier

Bianca Wiehmeier is a writer & director for live-action & animation, comedy, music videos, commercials, long & short movies. Furthermore she is an award winning artist & designer for 2D & 3D characters, mascots & puppets and an art director with a passion for photography. As a storyteller, she can invent funny stories & transform them into a movie,
with (or without) mascots, but always with a cool look & design.

Jessica Louis

Jessica Louis, consultant, communication strategist, social designer and impulse generator, accompanies and advises social movements, organizations and brands in the fields of strategy, purpose, innovation, social change x responsibility, communication and design, as well as zeitgeist and trend research.

Together with Kübra Gümüsay, Nürsen Kaya and Onejiru Arfmann, Jessica is co-founder of eeden Hamburg – feminist co-creation space x network. Working closely with the leadership of the Reeperbahn Festival, she has developed the brand & vision work of the gender balance initiative “Keychange” and for Greenpeace the visual identity of the international campaign “Make Smthng”. The common thread running through her various projects is the question of how we can create a more just and happy world for all people. In vision and brand workshops, she guides organizations through a process that gets to the bottom of this question and works out the respective purpose, brand core, communicative strategy / brand narrative.

Bettina Knoth

Bettina Knoth is founder of the brand, design and transformation hub Labstract, board spokesperson of the German Designer Club and author. Her work spans brand development, strategy and design, cross-innovation, format development, storytelling and text. She also writes literary texts, is a guest on panels and talks, moderator of some DDCASTs and editor of “266 world-improving projects – a process”. She has won many awards with her work.

Bettina develops positioning, brand stories, image, product and social media campaigns, formats and content for all media and channels in the field of corporate communications. She gives storytelling workshops and advises companies, organizations and start-ups on how to position their business idea, products and services and what best to communicate to their target groups. She anchors content strategies in the brand and takes into account purpose, benefits and customer insights for a fitting and inspiring storytelling, for which she can also implement the design or visual language.

Flora Rosenow

Flora Rosenow has a holistic approach to creating clarity, structure and creative concepts that projects can use as tools for day-to-day marketing communications and storytelling. She is happy to assist with all branding processes, specifying target groups and added value, as well as marketing and content strategies and planning campaigns. She also provides insights on the topics of impact and internationalization.

Andreas Bruns

Andreas Bruns is director, creative director & founder of RAKETE GOLD. He is an expert in emotional and visual storytelling and can help projects develop and implement creative and efficient advertising campaigns.

Claudia Rinke

Claudia Rinke is a multi-award-winning writer, journalist and screenwriter. Her feature documentary NOW portrays the young climate movement. Claudia enjoys using her storytelling expertise to support sustainable and innovative businesses. She developed the COLLECTIVE JOURNEY storytelling structure that enables companies and customers to embark on a shared journey to a better future. Her startup VELD was recognized as a particularly innovative and sustainable company in the Green Deal Challenge 2022.

Timetable

22.08. - 21.09.2022

Application phase: Storyteller Pool

Content strategists and storytellers can apply for the Storyteller Pool.

22.08. - 21.09.2022

26. - 30.09.2022

Storyteller Pool

A committee of the Hamburg Kreativ Gesellschaft selects suitable content strategists and storytellers.

26. - 30.09.2022

04.10. - 21.11.2022

Application phase: Projects

Creative projects with a focus on sustainability, social business and digitization can apply for funding for their content strategy in the amount of 6,000-7,000 euros.

04.10. - 21.11.2022

01.12.2022

Jury decision

The jury of expert entrepreneurs and content strategists will select the participating projects and find the right storyteller for them.

01.12.2022

07.12.2022

Matching Event

The projects and the storytellers get to know each other and exchange ideas about the challenges and strategic approaches. The afternoon event is completed with a joint dinner.

07.12.2022

07.12.22 - 15.02.2023

Content Creation Phase

In this phase, the storytellers will get creative together with the projects: Storytellers assist with branding, content strategy, specific implementation and content creation.

07.12.22 - 15.02.2023

15.02.2023

Presentation Event

Short pitches from the projects and storytellers will show the results and solutions that the projects have developed together with the storytellers. The evening offers the chance to network with other exciting Hamburg content actors.

15.02.2023

FAQ - projects and companies

  • A subsequent contract with the storytellers selected for you and your project/company is intended
  • Your project/company is active in the creative industries at least on a project basis.
  • You are working on or in the area social business, sustainability or digitalization.
  • We can actually help you and the project with our pool of storytellers.
  • The funding can be spent within the performance period and can be intensively supervised by responsible internal contact persons (incl. on-site participation in the matching, December 7, 2022, and final event, February 15, 2022)
  • Your project location and place of residence is DACH

Project applications can be submitted from October 4, 2022 to November 21, 2022.

6,000 – 7,000 Euro

The application is straightforward and can be made using an online form. You have to answer the most important questions about your idea or project. We want to know why your project contributes to a sustainable development of our society and economy and where you experience challenges in your content development and strategy and need support from the storytellers. If you have any questions, our program manager Louisa can advise you before submitting your application.

A jury of five experts selects the projects and matches them with suitable storytellers from the storyteller pool. The jury’s decision will be announced on December 1, 2022.

FAQ - creatives and storytellers

The application for Storyteller is now closed.

With the help of a committee, we will put together a pool of storytellers who fit the program. The more accurate the information we get from you, the better we can assess if you’re in!

The following criteria should be met:

  • Residence/work location in Hamburg
  • You or your agency offer content services
  • You are interested in supporting new customers and sustainable companies
  • You have time capacities for:
    …Wednesday, December 7, 2022 in the afternoon to participate in the Matching Event with companies.
    …Wednesday, February 15, 2023 in the evening, to attend the Presentation Event and the presentations of the content solutions.
    …5-6 business days between December 7, 2022 and February 15, 2023 to work with the projects on their content challenges and content strategies.

You can apply for the Storyteller Pool between August 18 and September 19, 2022.

We try to get back to you as soon as possible. But in any case you will get a message between September 26 and September 30, 2022.

We will make a framework agreement with you for your participation in the Storyteller pool. We can’t guarantee you a contract with a project in the pool. However, if you are in it, the probability is very high. We calculate with daily rates of 800 Euros.

We would still like to invite you or your content agency to our closing event on Wednesday, February 15, 2023, to give you the opportunity for networking with the content industry of Hamburg.

Contact

Louisa is a communications and program manager at nextMedia. She is responsible for industry communications and the Storytelling Funding program. She studied sociology, political science and education in Munich and Freiburg. During and after her studies, she already gained experience in public relations and communications work, as well as in cross-media editorial work in documentary film production. Most recently, she led a media literacy project to support budding journalists at the Jugendpresse Deutschland e.V.

Louisa Zwenger

Communications and Program Manager
T +49 40 / 23 72 435 63
louisa.zwenger@nextmedia-hamburg.de

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