Storytelling Funding

We help make good stories digitally successful.

All industries face challenges and questions when it comes to clever storytelling for their projects: No matter how good an idea is, its story has to be told well to generate the appropriate attention. The content industry knows how it can be done!

We use the expertise of the diverse content industry in Hamburg to increase visibility of projects from the creative industries with a focus on sustainability, social business and digitization. We match the funded projects and companies with suitable storytellers from Hamburg and let them work together on prominent stories. The goal is for the projects to become digitally successful through good storytelling.


Projects and companies can apply now for the Storytelling Funding.

September 30, 2022 – February 15, 2023


For projects and companies

Your product idea can be as good, but its story has to be told cleverly in order to generate reach. Planning and distributing a consistent content strategy is fundamental to this. Need a social media strategy, want to shoot a corporate video or expand your target audience on TikTok? With our Storytelling Funding, you and your project can book concrete implementation strategies, consultations and content solutions with the storytellers from our Storyteller Pool with the funding of 6,000 – 7,000 euros. We support creative projects and companies from all over Germany that focus on solutions for sustainability, social business and digitalization.

The application for this year’s funding starts on October 4, 2022.

For storytellers

You want to help an exciting creative project with a focus on solutions for sustainability, social business and digitalization gain more digital attention with the right story? We are looking for storytellers, designers, social media experts and digital strategists who would like to support projects from areas which will be relevant in the future with their expertise.

This is what you can expect if you are in the Storyteller Pool:

  • You will be suitably matched and networked with the projects by the jury.
  • At the Matching Event, on December 7, 2022, you will get to know your assigned project
  • Between the Matching Event and the Presentation Event on February 15, 2023, you will work with the project on a content strategy for an approximate period of 5-6 working days, providing advice and support with challenges
  • The projects invest at least the funding volume of 5,000 – 6,000 euros 
  • At the Presentation Event on February 15, 2023 you will present the results together
  • A subsequent contract with the projects is intended

The application is completed.


The jury

The jury selects 5-6 projects from the applications that are entrepreneurially forward-looking and make a sustainable and creative contribution to society. Based on the challenges each selected project faces in the content area, the jurors then match suitable storytellers from the storyteller pool with the project.

Mirja Meyer

Managing Director at Jung von Matt


Adil Sbai

Co-Founder & CEO at weCreate


Christian Sigmund



Dr. Nina Klaß

Leiterin of nextMedia.Hamburg



22.08. - 21.09.2022

Application phase: Storyteller Pool

Content strategists and storytellers can apply for the Storyteller Pool.

22.08. - 21.09.2022

26. - 30.09.2022

Storyteller Pool

A committee of the Hamburg Kreativ Gesellschaft selects suitable content strategists and storytellers.

26. - 30.09.2022

04.10. - 21.11.2022

Application phase: Projects

Creative projects with a focus on sustainability, social business and digitization can apply for funding for their content strategy in the amount of 6,000-7,000 euros.

04.10. - 21.11.2022


Jury decision

The jury of expert entrepreneurs and content strategists will select the participating projects and find the right storyteller for them.



Matching Event

The projects and the storytellers get to know each other and exchange ideas about the challenges and strategic approaches. The afternoon event is completed with a joint dinner.


07.12.22 - 15.02.2023

Content Creation Phase

In this phase, the storytellers will get creative together with the projects: Storytellers assist with branding, content strategy, specific implementation and content creation.

07.12.22 - 15.02.2023


Presentation Event

Short pitches from the projects and storytellers will show the results and solutions that the projects have developed together with the storytellers. The evening offers the chance to network with other exciting Hamburg content actors.


FAQ - projects and companies

  • A subsequent contract with the storytellers selected for you and your project/company is intended
  • Your project/company is active in the creative industries at least on a project basis.
  • You are working on or in the area social business, sustainability or digitalization.
  • We can actually help you and the project with our pool of storytellers.
  • The funding can be spent within the performance period and can be intensively supervised by responsible internal contact persons (incl. on-site participation in the matching, December 7, 2022, and final event, February 15, 2022)
  • Your project location and place of residence is DACH

Project applications can be submitted from October 4, 2022 to November 21, 2022 via the application form.

6,000 – 7,000 Euro

The application is straightforward and can be made using this online form. You have to answer the most important questions about your idea or project. We want to know why your project contributes to a sustainable development of our society and economy and where you experience challenges in your content development and strategy and need support from the storytellers. If you have any questions, our program manager Louisa can advise you before submitting your application.

A jury of five experts selects the projects and matches them with suitable storytellers from the storyteller pool. The jury’s decision will be announced on December 1, 2022.

FAQ - creatives and storytellers

The application for Storyteller is now closed.

With the help of a committee, we will put together a pool of storytellers who fit the program. The more accurate the information we get from you, the better we can assess if you’re in!

The following criteria should be met:

  • Residence/work location in Hamburg
  • You or your agency offer content services
  • You are interested in supporting new customers and sustainable companies
  • You have time capacities for:
    …Wednesday, December 7, 2022 in the afternoon to participate in the Matching Event with companies.
    …Wednesday, February 15, 2023 in the evening, to attend the Presentation Event and the presentations of the content solutions.
    …5-6 business days between December 7, 2022 and February 15, 2023 to work with the projects on their content challenges and content strategies.

You can apply for the Storyteller Pool between August 18 and September 19, 2022.

We try to get back to you as soon as possible. But in any case you will get a message between September 26 and September 30, 2022.

We will make a framework agreement with you for your participation in the Storyteller pool. We can’t guarantee you a contract with a project in the pool. However, if you are in it, the probability is very high. We calculate with daily rates of 800 Euros.

We would still like to invite you or your content agency to our closing event on Wednesday, February 15, 2023, to give you the opportunity for networking with the content industry of Hamburg.


Louisa is a communications and program manager at nextMedia. She is responsible for industry communications and the Storytelling Funding program. She studied sociology, political science and education in Munich and Freiburg. During and after her studies, she already gained experience in public relations and communications work, as well as in cross-media editorial work in documentary film production. Most recently, she led a media literacy project to support budding journalists at the Jugendpresse Deutschland e.V.

Louisa Zwenger

Communications and Program Manager
T +49 40 / 23 72 435 63

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