AI & Media
April 27, 2023
Challenges and potentials of AI in the media industry
Together with the Artificial Intelligence Center Hamburg (ARIC), we regularly bring people interested in media together with AI experts to discuss artificial intelligence in the media industry. Before the open discussion round, there are always two exciting short presentations. From Creative AI, to the post-cookie era, to deepfakes – the latest topics around AI and Media are discussed here.
The last edition of AI & Media took place on April 27 on the topic “Content Automation”.
April 27, 2023, 16.30-18.00 pm, Veranstaltungsraum Oberhafen
Content generation with the help of various AI tools currently seems to be the topic of the day. And it can no longer be dismissed as a mere playful creation. Various products and tools show us that automatically generated content can be reliably and continuously integrated at certain points.
Together, we’ll take a look at two examples from the areas of editorial content and moving images. Where can automated content be integrated? To what extent is it really a one-click solution that no longer requires human curation? And where are the limits in terms of output quality and factual reliability?
CPO, United Robots
SPEAKER #1: Henning Johannesson
AI in Publishing: How Swedes are getting local US newsrooms addicted to automated content
Local news publishers are looking to AI to help in their digital transformation. Swedish United Robots are veterans in this field. The company has provided automated editorial content to Scandinavian newsrooms since 2015, and is now rolling out its products across the US too. The secret sauce: reliable data combined with clever text robots and a platform providing a plug-and-play content feed directly into the publisher CMS.
SPEAKER #2: Elisabeth L'Orange
How AI will revolutionize e-commerce and advertising. Oxolo offers a solution for the automated creation of product videos that costs a fraction of what is needed for a standard video production. The only thing needed is a link.
CCO & Co-Founder, Oxolo GmbH
#5 Breaking Down Deepfakes
Deepfakes have the potential to fundamentally change the media landscape. At the fifth edition of our AI & Media event, we discussed deepfakes with 25 participants and looked at social, technological and legal aspects. Exciting input was provided by Dalia Moniat from Kaeur Studio and Stephan Zimprich from Fieldfisher.
#4 Marketing Enabler AI
AI can significantly simplify our work in many areas and even enrich it with creative ideas. Nevertheless, the technology continues to meet with rejection, especially in the work environment, and is only used by a few for creative work. Together with the speakers Meik Vogler, CEO of the agency Yours Truly, and Ramin Ataei, Co-Founder of the social first agency Justaddsugar, we discussed the potential of AI in marketing and discussed concrete use cases.
#3 Creative AI
In the third edition of AI & Media, we looked at the creative potential of AI. The creative outputs of AI are developing in an impressive way: New models show that AI is not only suitable for creative experimentation, but can also be profitably integrated into daily business and content creation. Short presentations were given by Werner Bogula (ARIC) and Florian Woeste (Ada Lab). Read our interview with Florian Woeste about Creative AI here.
The emerging post-cookie era brings many questions: What does tracking and targeting without third-party cookies mean for the content industry? What alternative identifiers are there and how can AI add value here? The second edition of AI & Media featured inspiring keynote speeches by Meik Vogler from Yours Truly and Tim-Patrick Saß from Lufthansa.
#1 (Con)Text AI
Especially since OpenAI published GPT-3, a new machine learning model and thus the latest generation of natural language algorithms, the automated generation of texts by AI algorithms has experienced an immense boost. At the kick-off of AI & Media, there were exciting short presentations on this topic by Kerstin Fröhlich from SPIEGEL and Dr. Lars Schwabe from Lufthansa Industry Solutions.
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