News Masterclass: Podcasts for Jornalists

After the rise of video content, audio formats are recently catching up with it increasingly. Podcasts and audio offerings are finding more and more users and not only publishers are producing podcasts, but other companies have also discovered the channel for their communication. Richard Gutjahr shares insights on how to properly develop and prepare a podcast. Khesrau Behroz then shares his experience with inventing new(s) audio formats, and the session will be rounded off by Paula Thurm with some key success factors to commercialize audio formats.

The „News Masterclass“, organised by the Hamburg Media School and the VDZ Akademie in collaboration with the Meta Journalism Project, aims to provide answers to these and many more questions. In this series industry experts will inform and inspire news professionals with real-(newsroom-)life examples, foster exchange, and also provide actionable tips.