News Publishing Masterclass: Podcasts

Podcasts and audio offerings are finding more and more users and not only publishers are producing podcasts, but other companies have also discovered the channel for their communication. The spectrum of topics and formats is unlimited – from pure interviews, over entertainment and wellbeing shows to informative formats around politics, finance or science. Audio is easy to access for many, light(er) in data volume, usable almost everywhere and at any time – this is how it became an attractive way to consume and distribute content. The webinar includes an introduction in the editorial development and conception of an audio offering as well as the basics about necessary technology and monetization/marketing.

Coaches: Richard Gutjahr and Vincent Kittmann

The „News Publishing Masterclass“ is organised by the Facebook Journalism Project, the Hamburg Media School and the Next Media Accelerator.