Content Foresight

Digitalisation is shaping media use more than ever before. Anyone who wants to play a leading role as an established content company, has to react adequately to ever faster developments and constantly adapt your own business strategy to change. Internal research is not enough, active participation in the market is vital.

We work together in the Content Foresight series by nextMedia.Hamburg and the Cross Innovation Hub of Hamburg Kreativ Gesellschaft to find answers to questions of the future. We will start by focusing on the topic of mobility.

Der Kick-off ist erfolgt. Jetzt geht es in die Ideation Phase!


Phase 1


Driverless in the future?

We deal with the topic of mobility and content of the future

Together with companies from the mobility industry, software and hardware manufacturers at the interface between content and technology and, above all, larger media companies and in cooperation with a number of highly qualified players from the creative industries, we examine how the reception of content in the mobility sector will change in the future and how we need to react in order to help shape this changed use at an early stage.

It is also a matter of ensuring that future content use is not only controlled by the possibilities new technologies offer but that content producers also have an early influence when creating technologies relating to content.

Phase 2


Become a partner

Do you have an exciting question about content of the future? Or are you interested in sustainable mobility concepts?
We are looking for media companies, mobility providers and enablers with curiosity who want to support this project with us. Interested? Get in touch to with us to find out more.

As a media company or mobility provider, you have the opportunity to get involved in Content Foresight and develop your own prototype through an interdisciplinary approach.

During the project, you can take a methodical look into the future. The aim of the project is to develop new approaches, concepts and prototypes for the future through appropriate methods and interdisciplinary perspectives.

  • Applied futurology with experts (strategic foresight)
  • Co-creation with relevant market participants
  • Access to a large pool of creative people
  • New perspectives and agile working methods outside traditional structures
  • Prototype development
  • High media and event presence
  • Integration into the large nextMedia.Hamburg network

Wir freuen uns über unsere Partner:
TOI – Tools of Innovators und Z_punkt

Folgende Projektbeteiligte sind bereits dabei:
Axel Springer SE, Google, Hamburger Morgenpost, HOCHBAHN Hamburg, IAV, ITS Hamburg 2021, NDR, pilot, Schwan Communications, Wunder Mobility

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Phase 3

Creative minds

Join the team!

The second phase begins. We need you if you want to shape the future with your ideas and skills.

We are looking for curious and creative people who want to actively shape this project with us. Interested? Get in touch to with us to find out more.

Phase 4


Green light

We are starting the exciting phase of development together with our partners. All the partners will meet for the first time during the kick-off, the teams will be formed and the timetable for the next weeks set.

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Phase 5 - Right now


Off into the future!

The interdisciplinary teams are working at full speed.

Phase 6


Time to get started!

We are curious and will keep you posted here regularly!
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Phase 7

Play Day

All hands on deck

In June 2019 we will be celebrating the completion of this year’s Content Foresight project and present the results to the public. Come by and get a glimpse of the future!

We are looking forward to seeing you there, to the prototypes and to future Content Foresight projects!

Register now until 30/6/19.